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Director of Marketing, B2B at Squarespace

New York, New York, United States - Full Time

Skills Needed
B2b Marketing, Demand Generation, Revenue Marketing, Gtm Strategy, Account Based Marketing, Sales Alignment, Data Analysis, Marketing Technology, Lead Generation, Campaign Management, Brand Development, Customer Success, Cross Functional Leadership, Ai Tools, Performance Media, Saas Marketing

Specialization
Candidates should have 12-15+ years of experience in B2B marketing and a proven track record in senior leadership roles. Expertise in modern B2B marketing channels and a strong understanding of merchant buyer journeys are essential.

Experience Required
Minimum 10 year(s)

Email Marketing Strategist at Sweat Pants Agency

Quito, , Ecuador - Full Time

Skills Needed
Email Marketing Strategy, Klaviyo, Data Analysis, Email Copywriting, Design Principles, Communication Skills, Segmentation, Automation Flows, Campaign Performance, Brand Voice, Project Management, Email Campaigns, Marketing Trends, Collaboration, Creativity, Innovation

Specialization
Candidates should have proven experience in email marketing strategy, preferably in an agency setting, and a strong understanding of email marketing platforms, particularly Klaviyo. Excellent communication skills and the ability to analyze data are essential.

Experience Required
Minimum 2 year(s)

Director, Marketing (PDAC) at Revolution Medicines

Redwood City, California, United States - Full Time

Skills Needed
Marketing Strategy, Oncology, Cross Functional Leadership, Brand Management, Commercial Excellence, Market Analysis, Team Leadership, Financial Planning, Promotional Planning, Customer Engagement, Regulatory Compliance, Stakeholder Management, Launch Strategy, Healthcare Community Engagement, Insights And Analytics, People Management

Specialization
A bachelor's degree is required, with an advanced degree preferred. Candidates should have 11+ years of progressive experience in biotech or pharma marketing, including 4+ years in commercial leadership roles.

Experience Required
Minimum 10 year(s)

Marketing Strategy Manager at Brightspeed

Charlotte, North Carolina, United States - Full Time

Skills Needed
Pricing Strategies, Product Development, Revenue Management, Customer Experience, Data Analysis, Communication Skills, Quantitative Skills, Cross Functional Collaboration, Market Dynamics, Competitive Intelligence, Strategic Planning, Performance Metrics, Pricing Management, Customer Insights, Organizational Skills, Attention To Detail

Specialization
Candidates should have 7+ years of experience in pricing and/or revenue management, preferably in the ISP, Cable, or Telecom industry. Strong analytical skills and the ability to communicate effectively at all levels are essential.

Experience Required
Minimum 5 year(s)

Clinical Marketing Liaison at Encompass Health

Salisbury, Maryland, United States - Full Time

Skills Needed
Clinical Rehab Liaison, Referral Relationship Cultivation, Territory Management, Patient Assessment, Stakeholder Relationship Management, Business Census Development, Streamlining Referral To Admission, Community Education, Market Analysis, Admission Barrier Resolution, In Services, Professional Presentations, Clinical Licensure, Cpr Certification, Healthcare Sales, Crrn Certification

Specialization
Candidates must possess a current state professional clinical licensure, a current driver's license, and CPR certification, with a Bachelor's degree or equivalent professional experience preferred. Preferred qualifications include one or more years in nurse liaison or healthcare sales experience, along with comprehensive knowledge of healthcare operations and market trends.

Experience Required
Minimum 2 year(s)

Clinical Marketing Liaison at Encompass Health

Rock Hill, South Carolina, United States - Full Time

Skills Needed
Clinical License, Relationship Cultivation, Territory Management, Patient Assessment, Stakeholder Relationship Management, Business Growth, Market Analysis, Admission Barrier Resolution, Professional Presentations, Cpr Certification, Healthcare Operations Knowledge, Legal Frameworks Knowledge, Market Trends Analysis, Competitive Analysis

Specialization
Candidates must possess a current state professional clinical licensure and CPR certification, along with a valid driver's license and acceptable driving record. Preferred qualifications include a Bachelor's degree or equivalent experience, two or more years of clinical or healthcare tech experience, and one or more years in nurse liaison or successful healthcare sales.

Experience Required
Minimum 2 year(s)

Clinical Marketing Liaison at Encompass Health

Bowie, Maryland, United States - Full Time

Skills Needed
Clinical License, Relationship Cultivation, Territory Management, Patient Assessment, Referral Management, Stakeholder Relations, Business Development, Market Analysis, Admission Process Streamlining, Clinical Education, Cpr Certification, Healthcare Operations Knowledge, Sales

Specialization
Candidates must possess a current professional clinical license in the state of employment and a current driver's license with an acceptable driving record, along with CPR certification. Preferred qualifications include a Bachelor's degree or equivalent experience, two or more years of clinical or healthcare tech experience, and one or more years in nurse liaison or healthcare sales.

Experience Required
Minimum 2 year(s)

Senior Director, Marketing at Goodwill Industries of Central Texas

Austin, Texas, United States - Full Time

Skills Needed
Marketing Strategy, Brand Architecture, Go To Market Strategies, Team Leadership, Coaching, Talent Development, Performance Measurement, Budget Management, Public Relations, Thought Leadership, Agency Management, B2b Marketing, Customer Facing Marketing, Strategic Planning, Change Management, Relationship Building

Specialization
Candidates must possess five or more years of executive management experience, specifically in marketing leadership spanning both B2B and customer-facing marketing, with demonstrated success managing a 'house of brands' portfolio. Essential qualifications include proven ability to lead and develop high-performing teams, build talent, set priorities amidst ambiguity, and translate enterprise priorities into actionable, measurable marketing plans.

Experience Required
Minimum 5 year(s)

Manager, Digital Marketing at Spartan Race Inc

Boston, Massachusetts, United States - Full Time

Skills Needed
Paid Media, Digital Media Campaigns, User Acquisition, Customer Retention, Facebook Ad Managers, Google Ads, Tiktok, Google Analytics, Programmatic Advertising, Campaign Qa, Troubleshooting, Budget Pacing, Asana, Canva, Relationship Management

Specialization
Candidates need 2-4 years of Paid Media experience managing operational processes in online advertising, ideally with buy-side/sell-side experience managing budgets exceeding $5mm annually. A comprehensive understanding of the digital ad auction, optimization strategies, and proficiency with platforms like Facebook Ad Managers, Google Ads, and Google Analytics are required.

Experience Required
Minimum 2 year(s)

Travel Marketing Associate at Destinytravel

Brasília, Federal District, Brazil - Full Time

Skills Needed
Digital Communication, Persuasion Skills, Content Creation, Online Engagement, Entrepreneurial Mindset, Self Discipline, Client Management, Campaign Management, Travel Knowledge, Marketing Skills, Creativity, Professionalism

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and a passion for travel and marketing are also essential.

Field Marketing Lead, EMEA at ANTHROPIC PBC DBA ANTHROPIC INC

London, England, United Kingdom - Full Time

Skills Needed
B2b Marketing, Field Marketing, Demand Generation, Account Based Marketing, Project Management, Analytical Skills, Revenue Growth, Cross Functional Collaboration, Budget Management, Cultural Awareness, Software Marketing, Event Management, Data Driven Optimization, Sales Alignment, Program Development, Stakeholder Engagement

Specialization
Candidates should have 10+ years of B2B enterprise marketing experience, particularly in field marketing and demand generation. A strong understanding of B2B sales cycles and experience in software companies is required.

Experience Required
Minimum 10 year(s)

Travel Marketing Associate at Destinytravel

Manchester, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Travel Marketing Associate at Destinytravel

London, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Travel Marketing Associate at Destinytravel

Bradford, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Student Marketing Director at Follett Higher Education

Philadelphia, Pennsylvania, United States - Full Time

Skills Needed
Social Media Marketing, Content Creation, Project Management, Communication Skills, Organizational Skills, Creative Thinking, Analytical Skills, Customer Service, Collaboration, Event Management, Budget Management, Microsoft Office Suite, Canva Pro, Capcut Pro, Social Media Trends, Audience Growth

Specialization
Applicants must be enrolled as students at the university and be either a sophomore or junior, able to work 20 hours a week. They should possess strong communication skills, creativity, and knowledge of social media trends.

Travel Marketing Associate at Destinytravel

Sydney, New South Wales, Australia - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Director, Growth Marketing at Hertz Corporation

Atlanta, Georgia, United States - Full Time

Skills Needed
Digital Marketing, Direct Marketing, Performance Marketing, Media Strategy, Analytics, Seo, Sem, Social Media, Crm Data, Lead Generation, Team Leadership, Cross Functional Collaboration, Agile Mindset, Problem Solving, Organizational Leadership, Strategic Thinking

Specialization
Candidates should have 10+ years of marketing experience, with at least 7-9 years in digital marketing. Strong leadership skills and the ability to work across various teams and levels of the organization are essential.

Experience Required
Minimum 10 year(s)

Field Marketing Supervisor at Travel Leisure Co

, , Indonesia - Full Time

Skills Needed
Management Experience, Communication Skills, Customer Service, Problem Solving, Attention To Detail, Team Leadership, Training And Development, Sales Collaboration, Operational Compliance, Microsoft Office Suite, Fast Paced Environment, Positive Attitude, Self Motivation, Integrity, Professionalism

Specialization
Candidates should have extensive management experience, preferably in a Team Leader role, and must possess strong customer service skills. Fluency in English and the ability to interpret documents and draft reports are also essential.

Experience Required
Minimum 5 year(s)

Field Marketing Ambassador at HORNELL BREWING CO., INC.

Woodbury, New York, United States - Full Time

Skills Needed
Communication, Interpersonal Skills, Customer Engagement, Reliability, Punctuality, Flexibility, Promotional Events, Product Knowledge, Relationship Building, Positive Attitude, Sales Skills, Feedback Gathering, Driving, Teamwork, Adaptability, Event Coordination

Specialization
Candidates must be at least 18 years old with a valid driver's license and possess strong communication and interpersonal skills. Previous experience in promotional events or customer service is preferred.

Travel Marketing Associate at Destinytravel

La Plata, Buenos Aires, Argentina - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Director of Marketing, B2B at Squarespace

New York, New York, United States -

Full Time

Start Date

Immediate

Expiry Date

10 Apr, 26

Salary

340860.0

Posted On

10 Jan, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Demand Generation, Revenue Marketing, GTM Strategy, Account-Based Marketing, Sales Alignment, Data Analysis, Marketing Technology, Lead Generation, Campaign Management, Brand Development, Customer Success, Cross-Functional Leadership, AI Tools, Performance Media, SaaS Marketing

Industry

Software Development

Description

Squarespace is looking for a highly strategic and entrepreneurial Director of B2B Marketing to define and lead our go-to-market engine for the upmarket SMB segment. This is a senior leadership role for a marketing executive who understands how to reach, engage, and convert larger SMB merchants at scale using modern B2B marketing tactics. You will be responsible for building a world-class demand engine that drives qualified pipeline, fuels outbound sales motions, and strengthens our brand presence across key verticals. With ownership across media spend, demand generation, account-based programs, and sales partnership, this role is a chance to architect and scale a marketing function from the ground up. Reporting to the SVP of Commercial, you will work cross-functionally with Sales, Product Marketing, and RevOps. You’ll also have the opportunity to build and lead your own team, shaping the future of B2B marketing at Squarespace. This role will work hybrid from our NYC Headquarters. You’ll Get To... Define & Own the B2B GTM Strategy Develop and own a unified marketing strategy for acquiring and growing larger SMB merchants, deeply aligned with Sales and Customer Success. Translate growth objectives into a roadmap of integrated campaigns across paid media, brand, content, ABM, lifecycle marketing, and outbound sales support. Work to refine the Ideal Customer Profile to ensure long-term retention. Build verticalized playbooks, narratives, and ICP definitions that resonate with merchants across industries. Develop a position on the market, defining messaging architecture and key value propositions. Build a long-term brand that is focused on providing value and avoids transactional interactions Build & Scale a Demand Generation Engine Stand up a new Demand Generation team with expertise in media, inbound lead generation, outbound, and full-funnel execution. Have a deep analytical understanding of demand gen channels and understand capital allocation to double down on winners and starve losers all while preserving the ability to test. Drive high-impact paid media programs while balancing cost efficiency and scale, with a particular focus on generating marketing qualified leads that convert to closed sales. Partner with Sales leadership to orchestrate joint demand plays that accelerate outbound pipeline creation. Leverage AI-powered tools (e.g., for lead scoring, personalization, content optimization, and conversational outreach) to increase efficiency and impact. Drive Sales Alignment & Enablement Collaborate with Sales Enablement to ensure campaigns directly translate to opportunities and closed revenue. Equip outbound sales teams with campaigns, messaging, and content tailored to merchant pain points and buying journeys. Partner with RevOps to optimize lead routing, scoring, and funnel conversion. Refine the Infrastructure for Scale Refine the marketing tech stack to support advanced targeting, personalization, attribution, and reporting (e.g., HubSpot, 6sense, Marketo, Clearbit, Gong, Drift). Integrate AI and predictive analytics into campaign targeting, pipeline forecasting, and marketing mix optimization. Establish measurement frameworks for CAC, pipeline contribution, and ROI at the campaign and segment level. Create dashboards and reporting systems shared across Sales and Marketing leadership, ensuring a real-time, data-driven operating rhythm. Instill a culture of test-and-learn experimentation across channels, leveraging data and automation to continuously optimize. Who We’re Looking For 12-15+ years of experience in B2B marketing, demand generation, or revenue marketing, ideally in high-growth SaaS, commerce tech, or PLG environments. 5+ years in senior leadership, with a proven ability to design and execute large-scale GTM strategies across media, ABM, demand gen, and outbound. Proven track record building and scaling high-performing marketing teams. Deep expertise in modern B2B marketing channels and tactics—from performance media and demand gen to outbound orchestration and ABM. Strong understanding of merchant buyer journeys and experience engaging SMBs with higher ACVs. Hands-on with data and tooling: comfortable evaluating, implementing, and refining modern martech and AI platforms; able to connect strategy with technical execution. Data-driven operator with experience forecasting pipeline, aligning attribution, and reporting on ROI. Strong cross-functional leader who thrives in partnership with Sales, RevOps, Product Marketing, FP&A, Product and Analytics. Bonus: Experience marketing to service providers, agencies, or commerce-driven SMB ecosystems. Benefits & Perks A choice between medical plans with an option for 100% covered premiums Fertility and adoption benefits Access to supplemental insurance plans for additional coverage Headspace mindfulness app subscription Global Employee Assistance Program Retirement benefits with employer match Flexible paid time off 12 weeks paid parental leave and family care leave Pretax commuter benefit Education reimbursement Employee donation match to community organizations 8 Global Employee Resource Groups (ERGs) Dog-friendly workplace Free lunch and snacks Private rooftop Hack week twice per year Cash Compensation Range: $211,600 - $340,860 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors. In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary. About Squarespace Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers. Our Commitment Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace. #LI-Hybrid Thank you in advance for providing the following details about your work history from your resume! This helps us ensure that your candidate information is accurate and consistent during the hiring process. Squarespace will never solicit your personal banking information or ask you to transfer money in connection with a job offer or interview. We also will not reach out to you via phone or SMS without your permission or knowledge.

Responsibilities

You will define and lead the go-to-market strategy for the upmarket SMB segment, building a demand generation engine that drives qualified pipeline and strengthens brand presence. This role includes collaboration with Sales, Product Marketing, and RevOps, and the opportunity to build and lead your own team.

Director of Marketing, B2B at Squarespace

New York, New York, United States - Full Time

Experience Required
Minimum 10 year(s)

Email Marketing Strategist at Sweat Pants Agency

Quito, , Ecuador - Full Time

Experience Required
Minimum 2 year(s)

Director, Marketing (PDAC) at Revolution Medicines

Redwood City, California, United States - Full Time

Experience Required
Minimum 10 year(s)

Marketing Strategy Manager at Brightspeed

Charlotte, North Carolina, United States - Full Time

Experience Required
Minimum 5 year(s)

Clinical Marketing Liaison at Encompass Health

Salisbury, Maryland, United States - Full Time

Experience Required
Minimum 2 year(s)

Clinical Marketing Liaison at Encompass Health

Rock Hill, South Carolina, United States - Full Time

Experience Required
Minimum 2 year(s)

Clinical Marketing Liaison at Encompass Health

Bowie, Maryland, United States - Full Time

Experience Required
Minimum 2 year(s)

Senior Director, Marketing at Goodwill Industries of Central Texas

Austin, Texas, United States - Full Time

Experience Required
Minimum 5 year(s)

Manager, Digital Marketing at Spartan Race Inc

Boston, Massachusetts, United States - Full Time

Experience Required
Minimum 2 year(s)

Travel Marketing Associate at Destinytravel

Brasília, Federal District, Brazil - Full Time

Field Marketing Lead, EMEA at ANTHROPIC PBC DBA ANTHROPIC INC

London, England, United Kingdom - Full Time

Experience Required
Minimum 10 year(s)

Travel Marketing Associate at Destinytravel

Manchester, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Travel Marketing Associate at Destinytravel

London, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Travel Marketing Associate at Destinytravel

Bradford, England, United Kingdom - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Student Marketing Director at Follett Higher Education

Philadelphia, Pennsylvania, United States - Full Time

Travel Marketing Associate at Destinytravel

Sydney, New South Wales, Australia - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.

Director, Growth Marketing at Hertz Corporation

Atlanta, Georgia, United States - Full Time

Experience Required
Minimum 10 year(s)

Field Marketing Supervisor at Travel Leisure Co

, , Indonesia - Full Time

Experience Required
Minimum 5 year(s)

Field Marketing Ambassador at HORNELL BREWING CO., INC.

Woodbury, New York, United States - Full Time

Travel Marketing Associate at Destinytravel

La Plata, Buenos Aires, Argentina - Full Time

Specialization
Candidates should possess strong digital communication and persuasion skills, along with experience in content creation and online engagement. An entrepreneurial mindset and the ability to manage multiple clients and campaigns are also essential.