Location: London & GTA & Georgian Bay, ON (hybrid)
Employment Type: Full-time
Reports to: Michelle Chan Wah
Apply: michelle@gibsoncounselling.ca (resume + portfolio)
About the Opportunity
Love switching gears and telling great stories across very different brands? This unique, full-time role is split between two organizations—Gibson & Associates, a trauma-informed psychotherapy practice (mental health, wellness, events), and Bird Fuels, a trusted provider of fuel delivery and HVAC services. You’ll craft thoughtful, accurate, and on-brand content for mental health audiences while also creating practical, engaging content for homeowners and businesses who rely on comfort, safety, and reliability.
If you’re detail-attuned to your client’s image, thrive on variety, and enjoy stretching your skills across industries, this is for you.
What You Will Do:

Social & Community (Both Brands)

• Own day-to-day social across Instagram, TikTok, Facebook, and LinkedIn.
• Plan and maintain a consistent posting schedule; manage comments/DMs with warmth and professionalism.
• Write clear, on-brand copy and captions tailored to each audience and platform.

Content Creation

• Design eye-catching graphics in Canva; edit short-form video in CapCut (or similar).
• Capture and produce photo/video content (reels, stories, testimonials, tips, behind-the-scenes).
• Maintain a content calendar; ensure brand voice and visual consistency across both companies.

Campaigns & Growth

• Plan and execute monthly/seasonal campaigns (promos, events, education).
• Build and send mailers/newsletters; coordinate with printers/vendors when needed.
• Track performance and ROI; translate analytics into actionable insights.

Brand-Specific Focus

Please refer the Job description for details