COMPENSATION RANGE: $35 - 37 PER HOUR

Our client, a large pharmaceutical organization, is seeking a Marketing Automation Specialist who will be responsible for playing an integral part of the team building Consumer 1:1 marketing programs.

QUALIFICATIONS:

• Salesforce Marketing Cloud Email Specialist or Developer Certified.
• Bachelor’s Degree in Business or Marketing or equivalent experience.
• 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience.
• Minimum of 3 years of hands-on work experience creating marketing campaigns in Salesforce Marketing Cloud.
• Ability to think strategically with a strong ability to execute plans and exceed stakeholder expectations and project goals.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment.
• Strong client service and project management skills; in particular, must have the ability to communicate with both business and technical individuals effectively.
• Knowledge of database, email, digital, 1:1 marketing concepts and best practices.
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.
• Proficiency with MS Excel and SQL.
• Excellent written, verbal, and interpersonal communication skills.
• Inquisitive, strong analytical skills, including the ability to infer and apply learnings.

SKILLS:

• Marketing Automation
• Salesforce Marketing Cloud

• Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel.
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
• Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns implemented.
• Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents according to the requirements of department document management policies and procedures.
• Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand
• Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.
• Keep abreast of 1:1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences.