FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

JOB SUMMARY

The Global Strategy team is looking to hire a Director of International Data Strategy to supplement the data strategy team operating in the US. The team is focused on growing revenue via partnerships that support buy-side and sell-side activations in the areas of identity, audience and measurement. These partnerships directly contribute to increased revenue and importantly margin for FreeWheel. Specifically, the Director of International Data Strategy will play a key role in facilitating the integration processes needed to scale partners to international markets and provide local assessment of revenue potential through constant contact with the demand teams in the region. The Director will act as the eyes and ears of the strategy team in Europe and assist supporting APAC meetings minimizing time zone constraints. Core to the role will be identifying new partnership opportunities in the region to give Comcast Advertising a competitive edge vs the rising platforms: Google, Amazon, Netflix.

SKILLS AND EXPERIENCE

• Strong track record of developing partnerships leading to revenue growth.
• Experience in a world-class technology and/or media organization, known for leading innovation and delivering results.
• Proven expertise in the use of data sets and technology to support TV/video advertising planning, targeting, measurement and attribution, integration of data sets to identify households, individuals and/or devices, as well as methods to ensure privacy/security of sensitive data.
• Direct experience with a variety of TV/video advertising business models across linear, digital, broadcast, on demand, and data enabled.
• Demonstrated ability to work with a dispersed team of leaders and subject matter experts, across corporate, business units and partners to inform plans and guide execution.

EDUCATION

Bachelor’s Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

RELEVANT WORK EXPERIENCE

10 Years

• Accountable for various financial, economic, competitive and other factors that strategically position products, services, and businesses within markets and industry sectors.
• Build detailed financial models and structures to evaluate business opportunities.
• Evaluate and prioritize international partner requests and validate revenue potential
• Uncover and evaluate new partnership opportunities to improve Freewheel/Comcast Advertising capabilities and competitiveness
• Ensure strategic alignment of requests with Global Strategy
• Drive partner promotions with marketing & sales to increase adoption/usage of audience/measurement partnerships to unlock demand growth
• Liaise with broader strategy team on international requirements to feed Global Strategic approaches and expansion opportunities
• Provide strategic insight and maintain alignment with sales leadership regarding European data and addressability needs
• Identify key priorities where data partnerships can drive growth for Freewheel/Comcast Advertising in international markets
• Recommend responses and programs to competitive actions or potential partners’ inquiries, evaluating business unit and Company objectives with internal investment, partnership opportunities and/or concluding partnership deals.
• Highlight strategic insights and implications (opportunities/threats) for Company in report summaries and in roundtable discussions with top management.
• Partner with legal and with partners on company strategic plans, response, and agreements.
• Potentially serve as liaison to industry associations.
• Manage, develop and motivate team members to ensure efficient operation of the function.
• Consistently exercise independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work off hours for travel and completing urgent tasks, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.