FactSet creates flexible, open data and software solutions for over 200,000 investment professionals worldwide, providing instant access to financial data and analytics that investors use to make crucial decisions.
At FactSet, our values are the foundation of everything we do. They express how we act and operate , serve as a compass in our decision-making, and play a big role in how we treat each other, our clients, and our communities. We believe that the best ideas can come from anyone, anywhere, at any time, and that curiosity is the key to anticipating our clients’ needs and exceeding their expectations.
Irwin, a FactSet company, is a leading provider of capital markets-focused financial technology with a mission to seamlessly connect the world’s capital seekers and allocators to make them more productive, innovative, and successful. Our flagship product, Irwin, is a software platform used by investor relations and investment banking professionals all over the world. In October 2024, Irwin joined FactSet, enhancing FactSet’s offering with its advanced investor relations solution.

WHO WE’RE LOOKING FOR:

• You’ve got 6+ years of experience creating content for B2B or niche audiences, with a strong portfolio to prove it.
• You see how content fits into the bigger marketing puzzle and are always looking for ways to boost engagement.
• Your writing is sharp, clear, and on point. You’re skilled at working within a voice and style guide to keep our content consistent and on-brand.
• You’re interested in the numbers, too—using data to see what’s working and tweaking your approach to make things even better.
• You’re a pro at managing multiple projects at once, prioritizing tasks, and collaborating with cross-functional teams to deliver top-notch content on time, every time.
• You have an opinion, and you’re not shy about sharing it. Your voice will help shape our content and connect with our audience.
• You’re comfortable speaking with senior leaders—whether it’s internally or externally, you know how to hold your own and communicate effectively.
• You keep a close eye on current events and news stories that impact our industry, and you know how to spot opportunities to create timely, relevant content that resonates with our audience.
• You enjoy working autonomously—bringing fresh ideas forward and managing up, rather than waiting for direction.
• You understand the role of AI in content creation today, using it as a tool for research, brainstorming, or efficiency, but never relying on it for final pieces.
• You have a keen eye for the little things, making sure everything you produce is polished, professional, and error-free.

WHY THIS ROLE IS IMPORTANT:

• Your content will directly shape how Irwin is perceived in the market, driving brand awareness and engagement.
• You’ll ensure our content is consistent, polished, and on-brand, helping to build trust and credibility with our audience.
• Your work will support key marketing initiatives, from lead generation to customer retention, contributing to our overall growth and success.
  As Irwin’s Content Marketing Manager, you’ll be at the heart of our content creation, working across various formats to bring our brand voice to life. From keeping our editorial and LinkedIn calendars on track to writing blog posts, case studies, and event content, you’ll play a pivotal role in how we connect with our audience. Working directly with our Senior Director, Brand Marketing, you’ll also co-manage our podcast production, engage with our client community, and keep a close eye on industry trends to ensure our content is always fresh, relevant, and impactful.

IN THIS ROLE, YOU WILL:

• Maintain and update the team’s editorial calendar, manage deliverables through Asana, and ensure content planning and production stay on track.
• Write and produce short-form and long-form content including blog posts, case studies, reports and guides, sales enablement, social media, and more.
• Maintain a LinkedIn content calendar, ensuring consistent and strategic posting. Create or coordinate the creation of visual assets to accompany each post and enhance engagement.
• Work alongside the Senior Director, Brand Marketing to maintain the production schedule for Irwin’s podcast, Winning IR . You’ll help source and vet guests, participate in prep calls, write and edit questions and episode themes, and create all promotional assets to support each episode.
• Partner with the Event Marketing Manager to create content for both virtual and in-person events. This includes writing event descriptions, landing page copy, marketing emails and sequences, creative and copy for on-site assets, and post-event communications.
• Write and distribute Irwin’s monthly editorial newsletter, inside IR, sharing valuable content in an engaging format.
• Manage and engage with the Irwin Community forum, ensuring it remains an active, valuable resource for our clients.
• Track industry trends and current conversations to produce timely news articles and content that’s educational and easy to digest.
• Work with sales and customer success to identify client success stories to highlight. Plan questions, interview customers, and write case studies and other content formats.
• Collaborate with internal subject matter experts and external thought leaders to develop content that showcases industry insights and expert opinions.
• Explore different content formats and channels to enhance storytelling across various media.
• Work with the SEO & Web Marketing Manager to optimize content for search engines that support marketing programs and sales enablement.
• Keep our Marketing Hub updated with all content marketing materials, ensuring that documents are always up-to-date, organized, and accessible to the right teams.
• Help maintain Irwin’s brand voice, tone, and messaging across all content, ensuring consistency and quality.