Job Dimensions

Number of associates:

Team size varies based on TA footprint, product portfolio and country context (approximately 7 employees).

Financial responsibility:

Accountable for TA commercial performance and planning, including brand P&L / A&P stewardship (where applicable), TA sales budget delivery and accurate forecasting to support strategic and operational priorities (approx. USD 50m).

Decision making:

Makes strategic and operational decisions on TA and brand strategy, go-to-market model, customer engagement and channel mix, resource deployment and performance management to deliver TA objectives.

External / Internal Stakeholder Interface:

Internal: Sales, Medical, Value & Access, Execution Excellence, Finance, Supply Chain and other functions to ensure aligned TA planning and execution.

External: Key accounts, HCPs, KOLs, patient organizations and relevant healthcare system stakeholders to capture insights and drive customer-centric execution.

Impact on the organization:

Drives TA commercial growth, launch excellence, customer experience and in-field execution quality, strengthening market position and organizational reputation.

Major Accountabilities

Commercial Strategy, Brand & Go-to-Market

• Own and localize the TA and brand strategy and One Brand Plan across the full lifecycle, ensuring clear strategic choices and measurable outcomes.
• Define and evolve the TA go-to-market model based on customer, patient, competitive and performance insights.
• Partner with International and Regional teams to exchange campaign insights, course-correct and prepare future cycles.
• Set the integrated omnichannel customer engagement approach to maximize reach, relevance and impact.
• Translate strategy into clear brand and tactical plans with measurable KPIs and resource allocation.
• Lead forecasting, demand estimation and performance planning to support prioritization and growth.
• Steward TA financial performance through disciplined budget and trade-off decisions.
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