WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

MAJOR ACCOUNTABILITIES:

• Development of all retail marketing creative briefs for store openings, seasonal refreshes, brand storytelling and athlete integration.
• Build and maintain strong partnerships with global and regional stakeholders to ensure flagship story telling reflects best in class execution.
• Work with regional teams to activate events to drive brand affinity.
• Develop processes and marketing tools that will improve execution and drive consistency globally.
• Ensure brand, category, and athlete guidelines/best practices are adhered to across all consumer-facing content and creative executions.
• Inform teams of best-in-class industry trends, innovation and consumer behavior leveraging insights & analytics
• Budget management

REQUIREMENTS FOR SUCCESS:

• 5-8 years’ experience in retail marketing, 3+ years retail, visual merchandising field experience.
• Bachelor’s degree in marketing, fashion merchandising or business.
• Experience must include prior project leadership role demonstrating initiative and organizational skills in managing multiple projects with varying degrees of complexity.
• Self-motivated with the ability to work independently and willing to take a hands-on approach and help the team to drive success.
• Ability to effectively communicate and collaborate with stakeholders.
• Creative thinker with knowledge of current trends across multiple categories (apparel, footwear and sport)
• Travel required.

Please refer the Job description for details