At Myhealth, we're excited to introduce a newly created Marketing Growth Specialist role that will drive patient acquisition and GP recruitment growth across our national healthcare network.

This is an exciting opportunity to play a key role in shaping Myhealth’s growth strategy, using data, digital marketing and customer insights to deliver measurable acquisition and commercial outcomes.

About Myhealth

At Myhealth, we offer the best of both worlds: the strength and resources of a large organisation, paired with the warmth and community spirit of a locally owned practice. With over 100 practices across Queensland, New South Wales, and Victoria, we have built an expansive, well-connected network of healthcare professionals - one that delivers the advantages of a large group without losing the close-knit culture that defines us.

About the role

The Marketing Growth Specialist will be responsible for developing and optimising acquisition strategies across two key areas: driving new patient growth and building a strong pipeline of prospective GPs and medical professionals.

Working closely with the Marketing Manager and key stakeholders across Recruitment, Operations, IT, Data and our clinics, you’ll identify growth opportunities, develop campaigns and use data to continually improve performance.

This is a hands-on role suited to someone who enjoys working with data, testing new ideas and seeing a direct connection between marketing activity and business growth.

Key responsibilities

• Develop and execute acquisition campaigns to drive new patient bookings and consultations.
• Develop targeted campaigns to attract prospective GPs and medical professionals.
• Manage lead generation, nurture and re-engagement campaigns across B2C and B2B audiences.
• Use CRM and database insights to identify opportunities for acquisition and conversion.
• Test and optimise audiences, messaging, creative and marketing channels.
• Monitor campaign performance including lead volumes, conversion, CPA and ROI.
• Identify new audiences, channels and partnerships to support scalable growth.
• Work closely with Recruitment, Operations, IT, Data and clinic teams to deliver growth initiatives.
• Collaborate with external agencies and suppliers to deliver high-performing campaigns.
• Use campaign data and insights to make recommendations and continuously improve results.

What we're looking for

• Experience in growth marketing, performance marketing, digital acquisition, lead generation or a similar commercially focused marketing role.
• Proven experience developing and executing acquisition campaigns with measurable outcomes.
• Strong understanding of B2C acquisition, lead generation and conversion.
• Experience in B2B lead generation and/or recruitment marketing.
• Strong analytical skills with the ability to turn data into actionable insights.
• Experience working with CRM and database marketing platforms.
• Strong understanding of paid search, paid social, email/CRM and digital lead generation.
• Experience managing campaigns against KPIs including conversion, CPA and ROI.
• Strong commercial mindset with a focus on measurable business outcomes.
• Excellent communication, stakeholder management and organisational skills.
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