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• Hands-on growth hacking experience, with a track record of designing and running tests to drive B2C user growth.
• Sales and funnel optimization skills, including understanding of customer journeys and conversion drivers.
• Solid project management skills to plan, prioritize, and deliver multiple growth initiatives on time.
• Experience in digital and performance marketing (e.g., paid social, search, email, and lifecycle campaigns).
• Familiarity with analytics tools (e.g., Google Analytics, Mixpanel, or similar) and A/B testing platforms.
• Backed on insights and market feedback.
• Qualifications
  • Strong analytical skills, including data interpretation, experimentation, and performance optimization.
  • Effective communication skills for cross-functional collaboration, stakeholder alignment, and clear reporting.
• ground in B2C products or services; experience in data, SaaS, or decision-intelligence solutions is a plus.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience.
• Comfort working in a hybrid environment in Hamburg, with strong self-management and accountability.

Requirements added by the job poster

• Bachelor's Degree

Role Description The B2C Growth Marketing Lead is responsible for driving customer acquisition, activation, and retention across digital channels. This hybrid role is based in Hamburg, Germany, with flexibility for partial work from home. Day-to-day tasks include designing and executing growth experiments, managing performance marketing campaigns, and optimizing funnels from awareness through conversion. The role also involves collaborating with product, data, and sales teams to refine value propositions, develop targeted messaging, and identify new growth opportunities. The B2C Growth Marketing Lead will own key metrics, prepare regular performance reports, and continuously adjust strategies bas