The Paid Media Specialist supports the account and internal teams with the development of marketing strategies, market research of new client opportunities, preparation and analysis of reports, maintaining status of client deliverables, pulling keyword volumes and estimates, writing paid media ad copy and implementing digital paid media campaigns and strategies.

REQUIRED SKILLS AND QUALIFICATIONS

• Bachelor’s degree in marketing or related field, or equivalent job experience (emphasis on digital marketing preferred)
• 3+ years experience working as a paid media buyer or campaign manager
• Experience with paid search platforms (Google Ads, Microsoft Ads, YouTube, etc.)
• Experience with other paid media ad platforms, such as, Programmatic Display, Spotify, Hulu, Reddit, Social platforms, etc.
• Experience working in Google Analytics 4
• Self starter; self-motivated work ethic
• Ability to use performance KPIs to draw conclusions and provide feedback and recommendations.
• Critical, forward thinker
• Excellent written and verbal communications skills
• Strong creative writing skills
• Able to work collaboratively with a team as well as independently

PREFERRED QUALIFICATIONS

• All Google Ads certifications completed
• Google Analytics 4 certifications completed
• Experience working in multiple/all Google Ads campaigns types (Search, Shopping, Performance Max, etc.)
• Google Tag Manager experience
• Agency experience

PAY & BENEFITS SUMMARY

Individually, our team members are enthusiastic forces of digital marketing. We’re internally-motivated, curious collaborators ready to inject a high level of detail into everything we do.
Together, we’ve built a supportive community of marketing professionals who thrive in our fast-paced, dynamic environment. Our team members embrace change, develop solutions that make an impact, and appreciate diverse ideas as we work toward common goals. We celebrate our successes, know the importance of coworker camaraderie, and prioritize work-life balance.

In exchange for performing daily digital marketing feats, you get:

• Competitive salary
• 401(k) with employer matching contributions and immediate vesting
• Health insurance options, including HSA- and FSA-eligible plans
• Dental, Vision & Supplemental Insurance
• Employer-paid life insurance and short- and long-term disability
• Optional critical illness and accident insurance
• Paid time off
• 8 Paid holidays
• Flexible hybrid working policy
• Summer hours
• Ongoing professional development
• Agency events
• Office snacks and drinks

ABOUT THE ROLE

The Paid Media Specialist supports the account and internal teams with the development of marketing strategies, market research of new client opportunities, preparation and analysis of reports, maintaining status of client deliverables, pulling keyword volumes and estimates, writing paid media ad copy and implementing digital paid media campaigns and strategies.
The ideal candidate works well under pressure and is able to juggle multiple projects at once, while delivering on-time and exceptional work. They are flexible, adaptable, and able to learn quickly in various technical environments.

DUTIES AND RESPONSIBILITIES

• Design, execute, and maintain ROI-focused digital paid media campaigns in a variety of platforms for search, social and programmatic
• Conduct thorough keyword analysis
• Continually optimize campaign components, including keyword strategy, ad copy, bid strategies, cost per conversion, cost per click, audience optimization, etc.
• Write compelling digital ad copy with a focus on driving conversions
• Compile monthly insights for our clients, with personal comments and analysis of campaign performance, as well as recommendations for future campaign optimization
• Manage and monitor account budgets and pacing for 40+ services
• Consult with clients and marketing team on recommended new content or landing pages necessary to promote campaign performance
• Manage analytics to ensure Conversion Tracking & Retargeting Pixels are tracking properly
• Stay on top of the latest digital trends and best practices and share with team
• The duties and responsibilities may not be inclusive of all assigned duties, responsibilities, or aspects of the position and may be amended at the discretion of the Director of Paid Media