ABOUT BLUEROCK TMS

At BlueRock TMS, we are revolutionizing the logistics industry. Our state-of-the-art Transport Management System (TMS) empowers companies to manage their supply chain with unparalleled efficiency, visibility, and sustainability. As we enter a crucial scale-up phase, we are looking for an ambitious and data-driven Marketing Growth Hacker to join our team and become the engine of our growth. If you are passionate about using technology, data, and creativity to drive measurable results, this is your opportunity to make a massive impact.

WHO YOU ARE (QUALIFICATIONS & MINDSET)

• You have a proven track record (3+ years) in a growth marketing, demand generation, or data-driven digital marketing role, preferably within a B2B SaaS or technology company.
• An experimental mindset is non-negotiable. You are driven by curiosity, love testing hypotheses, and are comfortable with failure as long as it provides a learning opportunity.
• Data is your language. You possess strong analytical skills and are proficient with tools like LinkedIn, SalesNavigator, HubSpot, Lemlist or other platforms.
• You are an expert in HubSpot, Marketo, Salesforce, or similar.
• You like to communicate and combine data with the in-person events to engage actively with customers and prospects.
• A solid understanding of the entire marketing funnel and how to optimize it is essential.
• You are proactive, autonomous, and thrive in a fast-paced, dynamic scale-up environment.
• Excellent communication skills in English and Dutch. Other languages are a plus.
  ! Bonus Points For Experience in the logistics, transport, or supply chain industry.

OFFER

If it’s a match, you’ll receive a job offer and can prepare for an exciting journey with BlueRock TMS!
BlueRock TMS is an equal opportunity employer. We take pride in our diverse workforce and inclusive workplace. Within our small team of open-minded professionals, we foster the kind of engaging learning environment you’ve been looking for

THE ROLE: WHAT’S THE MISSION

As our Marketing Growth Hacker, your core mission is to accelerate the growth of BlueRock TMS. You will be responsible for identifying, implementing, and scaling innovative strategies to drive lead generation, user acquisition, and revenue. This is not a traditional marketing role; you will live and breathe data, run constant experiments, and optimize the entire marketing and sales funnel. You are the catalyst for our commercial success.

WHAT YOU’LL BE DOING

• Digital Acquisition: Focus on digital acquisition through various channels of ICP prospects, trigger and nurture them into potential customers.
• Rapid Experimentation: Systematically brainstorm, prioritize, and run A/B and multivariate tests across our channels (website, landing pages, ad copy, email campaigns) to continuously improve key metrics.
• Collaboration: Work closely with the Marketing team and the Sales team to ensure a smooth MQL-to-SQL handoff, and collaborate with Product and Content teams to align messaging and create high-converting assets.
• Full-Funnel Optimization: Analyse and optimize the entire digital customer journey, from initial awareness and lead capture (MQL) to sales qualification (SQL), conversion, and customer retention.
• Channel Management & Discovery: Manage, test, and scale paid and organic channels, including SEM (Google Ads), SEO, LinkedIn Ads, Content Marketing, and Email Marketing. You will also actively search for new, unconventional channels to reach our target audience.
• Event lead: own and drive the various physical events, round tables and congresses that BlueRock participates in, link up with the digital nurturing and content ensuring awareness and lead generation at those events. Leading event analysis and planning towards upcoming events.
• Marketing Automation: Leverage our marketing automation platform (e.g., HubSpot, Lemlist, etc) to its full potential by creating lead nurturing flows, scoring models, and automated campaigns that guide prospects through the funnel.