At Tetra Pak we commit to making food safe and available, everywhere; and we protect what’s good – protecting food, protecting people, and protecting the planet. By doing so we touch millions of people’s lives every day.
And we need people like you to make it happen.

JOB SUMMARY

Are you ready to create a profit driving story based on customer acquisition, retention and high value output? We’re seeking a hands-on Product Marketing Manager to join our Marketing team. With your solid B2B Digital Marketing acumen, you will be the driving force behind designing how a Marketing-influenced sales pipeline can transform our future state to nurture growth at Tetra Pak.
In this role, you will report to the Product Marketing Director. The location is in the EMEA region, where Tetra Pak has an office. The role will require providing support across different time zones on a need basis, as well as managing a team based in different locations.

As a Product Marketing Manager, you will be prioritizing B2B digital marketing to effectively develop strategies to generate sales leads. This role requires both strategic thinking and hands-on execution.

Main responsibilities:

• B2B Digital Marketing for lead generation: Develop and execute on digital marketing strategies for lead generation and pipeline velocity acceleration.
• Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high-value accounts or cohorts. Track and analyse the performance of the initiatives, providing regular reports and insights to stakeholders.
• Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quicky, with minimal touchpoints, and focused on high volumes.