ABOUT US

Innovation. Sustainability. Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the noble work of farmers and builders everywhere. With a growing global population and increased demands on resources, our products are instrumental to feeding and sheltering the world.
From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people – and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you’re in the right place.

EXPERIENCE REQUIRED

• Bachelor’s degree in a Business, Marketing, or Communications
• 8+ years’ experience in marketing, communications, channel management or sales
• Up to 40% travel time in the field

JOB PURPOSE

The Case IH Regional Marketing Manager (RMM) will align cross-functionally with our dealer network, marketing team, and regional sales team(s) to increase marketing success and drive growth. The RMM builds and maintains relationships with the dealer channel as a trusted partner and marketing resource.
In this role, RMMs work collaboratively with Case IH dealers to develop and implement strategic marketing initiatives to meet business goals.
The RMM is a steward, cultivator, and protector of the Case IH brand while empowering dealers through a consultative approach with marketing strategies, insights and tools to support dealer success.

KEY RESPONSIBILITIES

• Partners with the Case IH North American Dealer Network to develop strategic marketing plans to drive business success.
• Proactive cross-functional partnering with Case IH territory sales and support teams
• Proactively shares local market knowledge, marketing best practices and custom solutions to support dealer goals
• Uses all data channels available both internally and externally to inform dealer marketing strategy
• Serves as marketing liaison for proper use and monitoring of all trademark issues, brand guidelines, advertising standards, etc.
• Plans dealer trainings and information sharing, including quarterly webinars and periodic marketing sessions.
• Provides guidance for in-store marketing and promotions
• Understands and promotes a holistic approach to marketing the full product lifecycle, including Wholegoods, Capital, Parts and Service
• Supports dealers through internal Case IH systems, including the Digital Asset Manager (DAM), Dealer Portal, social media platforms, co-op claims site and more
• Increases dealer awareness and utilization of marketing tools and resources available from Case IH
• Educates dealers about the co-op program and marketing funds available
• Collaborates with marketing communications team to ensure strategic alignment and successful execution of key communication initiatives supporting dealer marketing plans
• Uses dealer feedback, voice-of-customer data and regional market insights to understand audience needs and regional market opportunities
• Develops, implements, and reports on marketing strategies, campaign assets and tactics that enhance dealer engagement and utilization
• Evaluates local partnership opportunities, including sponsorships, community engagement and brand placements
• Assists with local photo/video shoots to capture regional content and marketing assets
• Identifies marketing opportunities and coordinates collaboration and content with approved local influencers
• Leverages local media opportunities to enhance regional and dealer messaging
• Ensures representation, knowledge sharing and alignment across marketing and regional sales teams
• Supports opportunities for enhancing the relationship between sales, marketing and dealers
• Provides input throughout annual marketing communication strategic planning process
• Delivers a positive Case IH brand experience at regional tradeshows and events, dealer engagements, sponsorship activations, and more