ADDITIONAL INFORMATION

Job Number25062141
Job CategorySales & Marketing
LocationMarriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States, 20814
ScheduleFull Time
Located Remotely?N
Position Type Management
This is a temporary position.
You will play a pivotal role in Marriott’s future by helping drive the execution of Marriott’s marketing measurement and analytics program. The Director will be responsible for designing and implementing causal incrementality experiments, models, and analyses to deliver insights around causal marketing performance to marketing stakeholders across the organization. The Director operates with considerable independence, developing actionable insights, while managing multiple competing priorities and stakeholders.
As an Marketing Analytics Director, you will work on a cross-functional team to create and execute measurement methodologies and support ongoing analytical and measurement needs. You will be responsible for defining, implementing, and executing measurement methodologies to accurately capture and convey campaign impact. You will leverage effective communication skills to translate complex analyses into understandable insights. You are naturally curious and stay current on the MadTech/AdTech ecosystem, digital marketing, and retail media landscape.
This position is part of the Data and Analytics - Topline Analytics team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business insights about customer attitudes and behaviors across all customer-facing touch points along the B2C customer journeys.

EDUCATION & EXPERIENCE PREFERRED

• Advanced degree in professional studies, operations research, applied mathematics, finance, economics, etc.
• 10+ years of work experience in the area of marketing and media analytics or digital analytics preferred.
• People management experience is strongly preferred
• Proven experience influencing a business or marketing strategy through the application and/or management of advanced statistical techniques and data driven solutions.
• Experience working in B2C environments with hands-on expertise in customer modeling and analytics.
• Demonstrated ability to mine large data sets and synthesize insights and consolidate into stellar visualizations.
• Previous experience balancing hands-on work while also leading a team.
• Demonstrated success with data exploration skills, and mining billions of records.
• Previous experience working in with digital marketing and media landscape, attribution, identity management and CRM preferred.
• Experience developing and implementing attribution and marketing mix models preferred.
• Experience with DOE/RCT and A/B and multivariate testing in a marketing or digital landscape
• Experience with digital marketing platforms including Google, Campaign Manager, Facebook, AdWords, SA 360, GA 360 is a plus.
• Experience analyzing customer behavior and profiles, building propensity models and segments for targeting is a plus.
• Demonstrated ability to execute advanced analytic tasks (including but not limited to predictive modeling, segmentation, DOE, forecasting, etc.) and create meaningful analytical outputs is a plus.
• Experience presenting analysis and recommendations to senior level executives, with a demonstrated track record of generating insight through analysis and presenting the information in a manner which impacts key strategy or investment decisions. Hands-on work experience developing and delivering projects in a consulting setting is a strong plus
• Demonstrated initiative to solve problems, handle complex work with little supervision
• Passion for data driven decision making and demonstrated ability to solve complex ambiguous problems through meaningful analyses
• Demonstrated ability to work as both a team member and team leader to achieve results in a teamwork environment
• Demonstrated ability to think strategically and ‘big picture’, to formulate appropriate analytic solutions to solve client business needs

• Translate campaign data and measurement into clear insights and actionable solutions for business
• Regularly validate all measurement & campaign performance
• Support the development & execution of the measurement roadmap
• Collaborate with Data Scientists and Engineers to design and create new analytical models, measurement methodologies & pipelines, and visualization dashboards & tools
• Partner effectively with cross-functional teams to ensure business needs around measurement & reporting are captured & reflected in standardized measurement & reporting offerings & templates
• Leverage a data driven approach to evaluate optimization opportunities on measurement capabilities / tools
• Execute new strategies, opportunities, and innovation for broader Marriott business