Rentokil Initial, a FTSE 100 company, is one of the largest business services companies in the world. Operating globally, we are a well-known provider of pest control, washroom hygiene services and interior and exterior plants for businesses.
Due to continuous expansion, an opportunity has now arisen for a Senior Digital Marketing Analyst to join our growing digital marketing team based in our office in Cape Town.
A vacancy has arisen for an Senior Digital Marketing Analyst responsible for planning, managing & maintaining RISA’s
digital marketing campaigns in a bid to enhance brand awareness, drive web traffic, and acquire
leads/customers from various digital marketing touchpoints. This role is for an individual who thrives on using
data to drive informed decisions and optimise digital marketing performance. In addition to traditional digital
marketing analysis, a key aspect of this role will be the design, implementation, and optimisation of email
marketing workflows within Adobe Campaign, ensuring targeted and effective customer communications,
instrumental in consolidating and presenting key digital marketing performance metrics as part of our monthly
KPI reporting.

SKILLS AND COMPETENCIES

• Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
• Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs,

social media analytics platforms).

• Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful

conclusions.

• Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and

professional reporting/presentations.

• Familiarity with A/B testing methodologies and tools.
• Understanding of key digital marketing channels and their associated metrics (SEO, PPC, Social Media, Email)
• Strong communication and presentation skills, with the ability to explain complex data to non-technical

stakeholders.

• Proactive, self-motivated, and able to work independently as well as part of a team.
• Familiarity with POPIA and data privacy best practices.

QUALIFICATIONS AND EXPERIENCE

• Matric (Grade 12)
• Bachelor’s degree in Marketing, Advertising, or a related field
• Project Management Skills
• Complete knowledge of the latest digital marketing trends and techniques
• Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar

data-driven role.

• Demonstrable hands-on experience designing and building email marketing workflows and

segmentation (preferably within Adobe Campaign).

Desirable (but not essential):

• Experience with other marketing automation platforms.
• Familiarity with Email Deliverability requirements.
• SQL skills for data extraction and analysis.
• Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
• Understanding of attribution models.

PRINCIPAL DUTIES & RESPONSIBILITIES

• Monitor, analyse, and report on the performance of all digital marketing campaigns across various

channels (e.g., SEO, PPC, Social Media, Email, Display, Affiliates).

• Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
• Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders
• Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
• Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
• Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
• Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.
• Design, build, and deploy complex, multi-stage email marketing workflows within Adobe Campaign.
• Configure and manage customer segmentation within Adobe Campaign to ensure highly targeted email sends.
• Develop and execute A/B tests within email campaigns to optimise subject lines, content, send times, and calls to action.
• Monitor email campaign performance metrics (open rates, click-through rates, conversion rates,

unsubscribe rates) and provide detailed analysis and recommendations for improvement.

• Troubleshoot and resolve any issues related to email campaign delivery or data integration within Adobe Campaign.
• Ensure compliance with POPIA and other relevant data privacy regulations in all email marketing activities.
• Collaborate with content creators and designers to ensure email assets are correctly integrated into workflows.
• Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.
• Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.
• Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
• Ensure accuracy and consistency of data across all digital marketing reports.
• Present clear, concise, and actionable insights to marketing leadership and wider business teams.
• Develop bespoke reports and ad-hoc analysis as required to support business objectives.

data-driven role.

• Demonstrable hands-on experience designing and building email marketing workflows an