1:1 Marketing & Communications Manager
at RACV
Melbourne, Victoria, Australia -
| Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
|---|---|---|---|---|---|---|---|
| Immediate | 23 Apr, 2025 | Not Specified | 23 Jan, 2025 | 5 year(s) or above | Good communication skills | No | No |
Required Visa Status:
| Citizen | GC |
| US Citizen | Student Visa |
| H1B | CPT |
| OPT | H4 Spouse of H1B |
| GC Green Card |
Employment Type:
| Full Time | Part Time |
| Permanent | Independent - 1099 |
| Contract – W2 | C2H Independent |
| C2H W2 | Contract – Corp 2 Corp |
| Contract to Hire – Corp 2 Corp |
Description:
- Melbourne, Victoria | RACV Head Office
- Permanent Full Time | Hybrid Working
- A Competitive Salary | Discounts on Selected RACV Products
Responsibilities:
- Work closely with the Head of Marketing Planning, Performance and 1:1 Communications to help define the strategy and plan for 1:1 Marketing & Communications (including interventions and activities) to deliver commercial outcomes for RACV.
- Deliver clear and achievable recommendations for successful execution against 1:1 Marketing and Communications objectives, stakeholder needs and divisional & enterprise goals, not limited to: audience segmentation, opportunity sizing, defining messaging and comms strategies, creative development, delivery and measurement.
- Identify opportunities to leverage existing Marketing communications channels and develop, implement and manage audiences and processes to deliver the desired outcomes
- Develop and execute against the Enterprise planning and delivery framework, including quarterly planning and agile delivery
- Lead the design and deliver continuous improvement projects to uplift our Member Communications Experience
- Analyse and communicate the performance of our 1:1 activity using our Marketing Measurement Framework, providing best practice insights and recommendations to support an always on continuous improvement culture.
- Design and manage experimentation/optimisation roadmap for 1:1 Marketing and Communications activity across all respective channels
- Lead, mentor and coach a team who will support this role in delivering 1:1 Marketing and Member Communications
- Act as trusted advisor to key internal and external business partners, and participate in cross-divisional planning, to identify opportunities that will successfully deliver on programme imperatives
REQUIREMENT SUMMARY
Min:5.0Max:10.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Melbourne VIC, Australia
