12 Month maternity cover - Senior Brand, Content and Social Media Executive

at  The Grand York

JOB DESCRIPTION

Location: York, Hybrid (3-4 days onsite)
This 12-month maternity cover offers a fantastic opportunity to showcase your creativity while driving meaningful commercial results.
Role Overview

The Senior Social Media and Brand Executive will:

• Develop and manage social media content calendars and campaigns to increase engagement and organic traffic.
• Oversee the creation of digital and print materials, ensuring brand consistency across all platforms.
• Collaborate with external partners, including photographers and designers, to deliver impactful campaigns.
• Organise and execute multi-channel campaigns, leveraging analytics to track and optimise performance.
• Work closely with stakeholders across departments to align marketing strategies with business goals.

ABOUT US

Splendid Hospitality Group is one of the UKs fastest growing privately-owned hotel groups. As a family run business, people are at the very heart of its success, a place where everyone becomes parts of the Splendid family. Our vision is to create extraordinary experiences, positively impact lives, and get better every day - it’s the ‘Splendid Hospitality Way’ which is our way of looking after everybody to help them succeed, have fun and keep guests and our Splendid team members happy.

• Effectively manage all social media channels
• Drive organic traffic to website via social media
• Increase online share of voice
• Maintain brand awareness, sensitivity and tone of voice throughout all collateral
• Develop and manage a social media calendar, create content that engages audiences, and implement campaigns across all key platforms (Instagram, Facebook, LinkedIn)
• Design and produce both digital and print content such as menus, signage, brochures and in-room communications to ensure a cohesive brand voice is maintained across all materials.
• Work with external agencies (paid content creators, photographers and graphic designers) to ensure content and campaigns align with brand goals, timelines, and quality standards.
• Generate creative and innovative ideas and execute them effectively across multiple marketing channels.
• Work closely with junior team members, delegating tasks where appropriate and providing guidance to foster a productive and collaborative environment.
• Organise and lead large-scale, multi-faceted photo and video shoots, ensuring a seamless coordination from conceptualisation to final deliverables.
• Apply commercial thinking to social media strategies and marketing campaigns to drive tangible results.
• Build and maintain relationships with key internal stakeholders (Hotel General Managers, Hotel Leadership Team, and Heads of Departments) and external stakeholders (content creators and agencies) to ensure marketing strategies are aligned and well communicated.
• Use analytics to track and assess the success of social media campaigns. Make informed decisions to optimise strategy and adjust tactics based on business needs and data insights.
• Be adaptable and agile, responding quickly to changes in business requirements or external market conditions while ensuring that marketing initiative remain on track.

Key Deliverables

• Effectively manage all social media channels
• Drive organic traffic to website via social media
• Increase online share of voice
• Maintain brand awareness, sensitivity and tone of voice throughout all collateral

The successful candidate will bring:
-
- Proven experience in social media management and brand marketing, ideally in hospitality.
- Design expertise for creating digital and print assets, from menus to brochures.
- Strong project management skills, including leading large-scale photo and video shoots.
- Excellent communication and relationship-building abilities.
- A proactive, self-starter attitude with a sharp focus on detail and results.