ABM Campaign Manager

at  Sedex

ABOUT SEDEX

More than 85,000 businesses across the world have made Sedex their trusted partner in creating a more socially and environmentally sustainable supply chain.
From our platform’s unrivalled data insights to our team’s expert guidance, Sedex makes it easy for companies to manage, assess and report on sustainability performance.
Our Vision is to be a leader in making global supply chains more socially and environmentally sustainable.
Our Mission is to supply data-led insights, accessible tools and exceptional services for more sustainable supply chains. Our solutions enable companies to continuously improve environmental, social and governance (ESG) performance and outcomes.

KNOWLEDGE, SKILLS & EXPERIENCE

• 4+ years of experience in B2B Marketing.
• Successfully created and implemented marketing programs that increase demand and build customer relationships. These programs include email, digital, direct mail, events, webinars, and more.
• Experience in marketing cloud/SaaS products and solutions, particularly in sectors related to environmental impact, partnerships, and regulatory compliance.
• Comprehensive skills in HubSpot, Salesforce, 6Sense, PowerPoint, and Excel.
• A deep understanding of pipeline and account engagement analytics.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Self-motivated, able to work autonomously, be creative, efficient, and productive.
• Excellent written and oral communication skills.
• Experience running competitive campaigns is a plus.

THE ROLE

Sedex is looking for a skilled and strategic B2B marketer to join our team as a Campaign Manager. This role will help us grow among enterprise companies. In this critical job, you’ll have the chance to join a fun, fast-paced campaign team, working closely with our wider Marketing and Sales teams to create engaging programmes that drive and capture demand and generate pipeline from our target accounts. This role is essential as we grow our reach and influence in the environmental, partnerships, compliance, and reporting sectors. These sectors are key to our strategic growth, as this role will be.
In this global, fast-paced environment, your ability to be resourceful, detail-oriented, and multitasking will be key to your success. As a self-starter, you will thrive in an environment where your proactive, ‘can-do’ approach and strategic mindset can drive impactful results. If you’re excited by the prospect of developing comprehensive marketing campaigns that resonate with diverse audiences from enterprise segments, this role is a perfect fit for you.
This role offers an exciting opportunity to significantly impact Sedex’s growth trajectory by developing strategic marketing campaigns that enhance our presence and drive success in key markets. If you want to make a difference and have the skills and experience to lead big campaigns, we want you to join our team.

KEY RESPONSIBILITIES

• Engage with Sales, Marketing‌ and Operations leaders to align on priorities and develop a go-to-market (GTM) strategy across Enterprise segments.
• Create detailed marketing plans that match your business goals and target audiences.
• Orchestrate Account-Based Marketing (ABM) programs that effectively engage target upmarket accounts and personas, guiding them through the buyer’s journey.
• Manage the entire campaign process across different channels, including online, social media, email, webinars, events, and direct mail. Make sure each initiative fits with our goals of growing in important areas.
• Monitor campaign performance metrics, analyse results, and optimize campaigns based on performance data to ensure maximum impact and alignment with Sedex’s growth strategies.
• Work with different departments to create a process for choosing which accounts to work with. Use account data models to find the best ways to get involved and grow.
• Ensure stakeholders are kept involved and understand what’s happening with the program. Make sure campaigns are done on time and that the Sales team follows up on accounts/leads in a timely way.
• Use data and industry best practices to provide in-depth analysis, insights, and interpretation, optimizing programs and plays for target accounts to support our expansion in environmental and regulatory sectors.
• Be accountable for driving target account engagement, pipeline, and revenue goals, contributing directly to Sedex’s strategic growth objectives.