Account Based Marketing (ABM) Strategist (Remote)

at  GTreasury

ACCOUNT BASED MARKETING (ABM) STRATEGIST (REMOTE)

GTreasury is the pioneer and global leader in cloud-based Treasury Services for the Office of the CFO. For nearly 40 years, GTreasury has delivered industry leading solutions spanning cash, payments, debt, derivatives, investments, and exposures across a scalable platform of fit-for-purpose solutions. Trusted by over 800 customers across 160 countries, GTreasury provides treasury and finance teams with the ability to connect, compile, and manage mission-critical data to optimize cash flows and capital structures. We are expanding our team and looking for passionate individuals to join us as ABM Strategists.
As an ABM Strategist, you will play a pivotal role in our demand generation department by driving our Account-Based Marketing (ABM) efforts. You will be responsible for conducting thorough research on our strategic accounts and high intent accounts, uncovering challenges and opportunities, and developing targeted messaging strategies. Your work will support our Account Executives in crafting personalized outreach for a 1:1 approach and help shape our strategy for building pipeline.

WHAT WE’RE LOOKING FOR:

• Optimism and Curiosity: Your optimism helps you see solutions where others see obstacles, and your curiosity drives you to forge paths toward success.
• Question Asking and Problem Solving: Flexible and insightful, you know there’s no one way to build a feature or phase a release plan. You’re adept at navigating challenges, asking the right questions, and discovering the best paths forward under varying business conditions.
• Collaboration and Growth Mindset: Recognizing that software development is a team sport, you value collaboration and are continually seeking to improve your skills and contribute to the team’s success.

EDUCATION REQUIREMENTS:

• Bachelor’s degree in Accounting, Finance, Business, Economics, or Marketing preferred, or equivalent experience.

• Conduct comprehensive research on strategic accounts and high intent accounts using various sources such as annual reports, funding announcements, SEC reports, LinkedIn, and ABM intent tool (6Sense) information.
• Identify key challenges, opportunities, and pain points faced by target companies in the job functions of treasury, finance, and risk management.
• Develop tailored messaging and content for account executives to use in 1:1 outreach efforts and integrated demand generation programs.
• Collaborate with the marketing team to create compelling messaging, providing guidance on account-specific, industry-specific, and persona-specific messaging for high personalization.