Account-Based Marketing & Content Specialist

at  Quark

WHY QUARK SOFTWARE:

At Quark, we’ve been revolutionizing graphic design, digital publishing, and content automation since 1981. With over four decades of expertise, we empower organizations to master their content lifecycle through cutting-edge design, automation, and intelligence. Our software solutions enable customers to create, manage, publish, and analyse their content with unrivalled effectiveness. As we embark on an exciting new era of growth, we’re on the lookout for exceptional individuals to join our Global team.

SKILLS AND QUALIFICATION :

• 3+ years’ experience in a software or technology marketing campaign role is highly advantageous, but not essential for the right candidate.
• Ability to demonstrate a good understanding of ABM or demand generation techniques.
• Confident communication skills, and comfortable collaborating with several stakeholders across different teams and geographies.
• A creative eye for design and layout with a natural ability to police the brand
• Good project management, organizational, and multitasking skills to ensure projects are efficiently assigned to others involved and ultimately completed on time
• Knowledge / experience with Salesforce, Outreach, ZoomInfo or similar systems.
• Overall, a smart and proactive doer, who is keen to take responsibility and be accountable for their own work, and who enjoys generating positive outcomes from their effort.

WHAT YOU’LL DO:

Quark is looking for an Account Based marketing and Content Specialist for our leading Desktop publishing software QuarkXPress. We are looking for a candidate who thinks of our customers first, communicates confidently and can represent our brand. Someone who can be the best in the world at what we do and be passionate about sales and willing to go above and beyond to offer an awesome experience for our brands.

ROLES AND RESPONSIBILITIES:

• Prepare and execute ABM initiatives that drive revenue from new customer logos, as well as expansion opportunities from key accounts.
• Handle the start-to-end process from ideal client profile (ICP) and key persona researching through to multi-channel execution of emails, webinars, website landing pages and sales enablement content requirements.
• Be the go-to contact in Marketing for the creation and personalization of sales proposal and presentation content.
• Collaborate closely with Marketing, Sales and SDR teams and subject-matter experts for a unified approach, and to ensure campaigns and content are communicated clearly.
• Measure and analyze campaign activity to provide clear visibility into results & ROI and identify opportunities to improve.
• Bring new ideas and always look for new opportunities to effectively reach and engage enterprise target accounts.