Account Based Marketing Manager (18-month contract)

at  Planview Incorporated

Overview:
Planview has one mission: to build the future of connected work, from ideas to impact.
As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.
At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod HaSharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.
Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

Responsibilities:

• Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics.
• Partner closely with Enterprise Account Executives and Leaders to build strategic plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts.
• Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling.
• Design and execute 1: few and 1: many marketing initiatives to meet pipeline requirements within determined set of target accounts.
• Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities.
• Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives.
• Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives.
• Work closely with Demand Gen and Digital Marketing team members to develop and implement our target account strategy.
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement.

Qualifications:

• 3+ years of demand gen marketing experience of which at least 1 year must be in the Account Based Marketing domain at a multi-solution B2B software company.
• Demonstrated success with end-to-end account-based marketing campaigns.
• Demonstrated ability to create close alignment with sales to drive campaign results, pipeline, and impact together.
• Strong technical, data analysis, and project management skills
• Familiarity and comfort with DemandBase, Marketo, and Salesforce
• Energetic, passionate, and articulate communicator who can convey information to a wide variety of internal and external audiences.

Whether you have some, or all of these, we want to hear from you if you believe your background and experience might be a fit!
Salary range: CAD 75,500 - CAD 105,000 annual. The range provided is a reasonable estimate of the compensation for this role. Actual pay will be based on several factors including relevant experience, knowledge, skills, other job-related qualifications, and geography.

• Partner with Sales Leaders and Revenue Operations (Sales Operations) to determine target account list using data and analytics.
• Partner closely with Enterprise Account Executives and Leaders to build strategic plans to engage target Accounts, identifying gaps in key personas and contact information within target accounts.
• Develop data and insight strategy to add key personas and contacts within target accounts to support account-based selling.
• Design and execute 1: few and 1: many marketing initiatives to meet pipeline requirements within determined set of target accounts.
• Proactively engage Account Executives to coordinate, communicate, and optimize the impact of target account marketing activities.
• Communicate and educate Sales Leaders, Account Executives, and Sales Development Reps regarding new and planned target account marketing initiatives.
• Collaborate with cross-functional solution-based Go-to-Market (GTM) teams to identify content needed for use in ABM campaigns, programs, and other initiatives.
• Work closely with Demand Gen and Digital Marketing team members to develop and implement our target account strategy.
• Cultivate an environment of teamwork, openness, creativity, and continuous improvement