Account-Based Marketing Manager – Global and Strategic Accounts

at  Snowflake

WHAT YOU’LL BRING

• A passion for crafting innovative ABM strategies and generating creative ideas for targeted campaigns.
• Marketing experience of 5+ years in the B2B IT area, particularly in ABM, demand generation, or field marketing, is highly desirable.
• Familiarity with Salesforce.com, LinkedIn Campaign Manager, Tableau, Adobe Experience Manager or equivalent tools like 6Sense is a plus.
• Exceptional project management and organizational skills with a strong attention to detail.
• Adaptability to thrive in a fast-paced, dynamic environment with competing priorities.
• A results-driven mindset and the ability to work collaboratively across teams.
  Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
  How do you want to make your impact

ABOUT THE ROLE

Snowflake is seeking a passionate Account-Based Marketing (ABM) Manager to join our dynamic marketing team. In this role, you’ll leverage your creativity, strategic mindset, and data-driven approach to develop and execute targeted ABM programs for our Global and Strategic Accounts. You will play a critical role in crafting high-impact, multi-channel campaigns that drive engagement and pipeline growth across our Enterprise customer base.
As a key player in Snowflake’s marketing organization, you will manage visible and effective ABM initiatives tailored to the unique needs of our most valuable accounts. Collaborating closely with Sales and cross-functional teams, you’ll design and execute campaigns that contribute to revenue goals, enhance customer engagement, and support sales teams targeting high-priority accounts.

KEY RESPONSIBILITIES

• Collaborate with Account Teams, Field Marketing, Partner Marketing, and Sales Development teams to develop and execute impactful marketing programs for our globals team in the UK/I market
• Create and execute end to end account-specific campaigns.
• Evaluate campaign KPIs and deliver insights to optimize performance and ROI.
• Manage targeted advertising, paid social campaigns, events, and email channels efforts to enhance account engagement.
• Oversee the creation of custom digital landing pages and personalized multi-threaded content.
• Conduct account-specific research and coordinate cross-functional efforts for events, prospecting, and campaign follow-up.