Account Based Marketing Manager

at  Quadient

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The ABM Marketing Manager is a key contributor to the demand generation team. This individual is instrumental in crafting and executing the Global Account Based Marketing (ABM) strategy to support overarching business objectives. The role is a blend of strategic oversight and hands-on implementation to bolster the Enterprise sales pipeline, elevate brand presence, and engage with our customer base and prospects through effective and locally tailored ABM initiatives.

• Strategic Planning: Develop and implement comprehensive ABM Global marketing plans that align with the company’s sales objectives and marketing strategy. This includes identifying target accounts, setting goals, and defining key performance indicators.
• Account-Based Marketing Initiatives: Develop, lead and execute targeted Account-Based Marketing (ABM) strategies to engage key accounts and drive deeper penetration into strategic customer segments. This involves collaborating closely with the regional ABM Manager and regional sales team to identify high-value accounts and create personalized marketing campaigns tailored to the specific needs and pain points of these accounts. Oversee the creation of customized content and personalized outreach efforts. Utilize data-driven insights to continuously refine ABM tactics, ensuring alignment with Regional Marketing ABM Manager on overall sales goals and maximizing ROI on ABM activities.
• ABM Campaign Management: Lead the creation and execution of ABM marketing campaigns, including but not limited to ABM strategy, developing content, mapping accounts to key messaging, acquire leads in ABM Accounts and manage ABM reporting. Ensure that these initiatives are timely, within budget, and effectively meet their objectives.
• Regional Alignment: Collaborate closely with the Regional AMB Demand Gen team who will align with the regional sales team to understand their needs and ensure our ABM activities are supporting the sales pipeline and revenue goals. Provide the sales team with the necessary tools and materials for effective ABM campaigns.
• Team Leadership: Lead the Global AMB team through the development of the ABM strategy and plan. Set clear goals and expectations, provide ongoing mentorship, and foster a collaborative and high-performing environment.
• Cross-functional Collaboration: Collaborate with other departments, including product management, marketing communications, and customer success, to ensure a cohesive brand message and customer experience.
• Metrics and Reporting: Track and analyze the effectiveness of ABM marketing programs. Provide regular reports on ABM campaign performance, insights, and recommendations for improvement.
• Budget Management: Manage the Global AMB budget judiciously, optimizing resource allocation for maximum impact and return on investment (ROI).