Account-Based Marketing Operations Manager

at  US Bank National Association

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

JOB DESCRIPTION

U.S. Bank is seeking an Account-Based Marketing Operations Manager to join our Wealth, Corporate & Institutional Banking Marketing (WCIB Marketing) go-to-market team. Reporting to the go-to-market team lead, this role is responsible for managing the infrastructure that supports our marketing initiatives. It focuses on ensuring seamless operational execution of our go-to-market strategies, working in close cooperation with marketing, sales, analytics, and technology teams.

BASIC QUALIFICATIONS

• Bachelor’s degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• 5+ years of experience in a B2B Marketing Operations or Account-Based Marketing role
• Banking industry or experience working in a highly regulated sector
• Experience with firmographic segmentation such as revenue, employee size, needs-based, and industry/verticals.
• Experience with Account Based Marketing platforms
• Experience with CRM systems
• Experience with marketing automation software
• Able to clearly articulate concepts to key stakeholders
• Strong project management, prioritization, and organizational skills
• Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
• Self-starter, demonstrating initiative and critical thinking

RESPONSIBILITIES

• Collaborates closely with sales teams to define target account lists, ensuring they are actionable and effectively integrated into marketing strategies.
• Prepares account research and analysis to drive strategy, building Ideal Customer Profiles (ICPs) and buying committees, and identifying Total Addressable Market for campaigns using first-and-third-party data.
• Develops and implements initiative-specific account segmentation to ensure each account receives relevant messaging, tailored to their stage in the buyer’s journey.
• Works with sales, marketing, technology and other enabling teams to champion data accuracy and completeness, driving precision in targeting efforts.
• Ensures infrastructure is built to facilitate marketing/sales handoff.
• Leverages existing client data to analyze successes and identify opportunities to penetrate the market, providing actionable insights to inform go-to-market strategies.
• Serves as a key point of contact and critical partner to analytics and technology teams, ensuring seamless integration of tools, data flow, and processes required for successful operations.
• Ensures campaigns are tracked accurately, optimized for performance and executed efficiently.
• Monitors marketing-influenced lead generation activity and progression, and sales opportunity pipeline.
• Identifies opportunities to streamline workflows, reduce inefficiencies and enhance productivity, collaborating closely with risk.

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That’s why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by la