Account Director (Corporate Affairs)

at  Weber Shandwick

WHO IS WEBER SHANDWICK?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Unilever, eBay and IBM to name a few.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across energy, automotive, sports sponsorship, and entertainment & lifestyle. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first yet deliver for paid and owned

A SNAPSHOT OF THE ROLE:

Weber Shandwick is looking for a talented Account Director to join the Corporate Enterprise team based in the London office.
The practice is made up of smart, dedicated, and fun team members with expertise spanning B2B, Corporate, Public Affairs, Crisis/Issues, Social Impact/ESG and Technology.
The ideal candidate will be an experienced practitioner who is curious, ambitious, proactive and friendly. You will enjoy working on a portfolio of well-known global brands, executing integrated campaigns involving earned media, strategy, creative, analytics and digital. You’ll lead the day-to-day running of accounts, provide counsel, manage budgets, and lead and inspire your team to deliver flawless execution of activities.

WHAT WILL YOU BE DOING?

• Provide high-level strategic counsel to clients, being able to proactively identify and assess problems, define logical and effective strategies, and implement solutions on their behalf
• Be a highly trusted senior point of contact for clients, responsible for leading a team to deliver an exceptional client experience
• Lead multi-disciplinary teams in the development of both over-arching strategy and creative campaign ideas
• Act as a facilitator, bringing in specialist practitioners within the practice and throughout the wider London office to support in the delivery of integrated communications campaigns
• Lead market co-ordination for UK, international and global campaigns
• Oversee the flawless execution of media/campaign strategies of multiple accounts simultaneously
• Demonstrate proficiency in understanding communications and business goals, and the ability to link team efforts to these in order to demonstrate value and impact for clients
• Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives
• Work effectively with finance colleagues to support the client lead in client budgeting and resource management, including forecasting, hours allocation for team members, project and plan budgeting, managing servicing levels
• Lead in the development and presentation of new business pitches