RESPONSIBILITIES

Developing our product

• Take ultimate responsibility for the output of your team, both client facing and operational
• Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
• Apply best practice rigor to the execution of Paid Search campaigns
• Maintain a forward thinking and innovative approach in the development of paid search activity
• Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner
• Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
• Understanding of the services delivered by the Outcomes team, and their benefits

Raising our profile

• Keep up to date with industry developments in order to offer POVs
• Become an expert in all Paid Search services offered by Mindshare
• Build a reputation as a trusted senior advisor for internal and external stakeholders
• Play an active role in pitches, and other cross agency initiatives
• Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

Inspiring our people

• Take responsibility for your team’s development and career progression within the agency
• Review the quality of team output and take appropriate action to improve delivery
• Play an active role in the recruitment and interviewing process to build strong teams

Driving our process

• Develop ways of working that maximize client output, whilst minimizing operational input
• Ensure briefing, planning and finance processes are strictly adhered to by the team

Ensuring our profitability

• Increase Paid Search spends of existing client base, by proving the value of the channel
• Surface out-of-scope services to increase mindshare revenue streams
• Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

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