Account Executive, Corporate Reputation

at  Zeno Group

This is a junior position in the growing Corporate Reputation team. We are looking for someone early in their career who is keen to gain experience working with global brands including The Coca-Cola Company and Budweiser Brewing Group and supporting the growth of the Corporate team in London. You will be responsible for keeping teams organised, maintaining high levels of attention to detail across a portfolio of accounts, building a little black book of media contacts and beginning to develop a relationship with clients.
You will be expected to demonstrate proven basic public relations skills, notably writing and media relations for a named portfolio of clients.

PR SKILLS -

• Writing – an AE is expected to demonstrate public relations writing skills in a variety of formats, including releases, case studies, opinion pieces, blog entries etc. It will be important to understand different formats and how to write for different audiences.
• Media knowledge - it’s important to have in-depth knowledge of the media, for your specific clients and in general. This should include national, trade and online. You must be proficient in using basic media tools to research and develop insight on journalists and client competition
• Media liaison - dealing with day-to-day enquiries; acting professionally when meeting the press; establishing and building relationships with journalists; selling in stories/articles/features over the phone; ensuring copy is prepared, approved and submitted in line with deadlines, researching and writing copy for features; writing and following up photo-call notices; closing the loop with all press opportunities
• Quality standards - producing a high standard of work at all times, paying attention to detail and removing the possibility of careless errors. The AE will also work to maintain all company quality standards continually looking for areas of improvement
  £25,500 - £29,000 a year
  Junior Account Executive: £25500 - £26000
  Account Executive - £27500 - £29000
  Click here to find out more about our extensive Benefits:
  https://www.zenolondon.com/sites/g/files/aatuss721/files/2023-01/Zeno%20London%20Benefits%20_1.pd

You will be expected to take ownership of tasks and projects, working with your Account Manager to manage your time and ensure all client deadlines are met. A typical week might include:

• Preparing agendas and action notes for internal and client meetings
• Drafting written content including press releases, media pitches, bylined articles and social media copy
• News monitoring including flagging relevant industry stories for proactive comment or potential bubbling issues
• Supporting with media outreach including building media lists and outreach to media, providing a point of view on media strategy and approach
• Collection, collation and distributing media coverage on a regular basis (including online monitoring), developing activity reports to share with clients
• Participate in and contribute to brainstorms and planning for clients
• Online research using social media tools and techniques
• Maintaining client files, ensuring that files and records are kept in good order, e.g. ensuring the unnecessary drafts are deleted from the system
• Organising and researching forward feature calendars / speaker opportunities including sourcing and qualification of opportunities and status maintenance