Account Executive / Junior Account Executive

at  April Six

KEY RESPONSIBILITIES

• Identifying news stories and developing media pitches
• Writing press releases, articles and other content
• Pitching the media to secure client coverage and building journalist relationships
• Preparing and managing media lists and editorial calendars
• Developing lists of social influencers to target with the campaigns listed
• Developing social media campaign ideas
• Monitoring and reporting client coverage
• Maintaining activity trackers and reports
• Regular reporting to Senior Account Executives and Account Managers
• Administrative support for new business pitches

ROLE IN TEAM

Account Executives report to either Senior Account Executives or Account Managers on each of their accounts and are likely to be line managed by an Account Manager. They will be responsible for delivering a lot of the work on their accounts, which will be overseen by Account Managers on a day-to-day basis and overseen by Account Directors from a strategic perspective.