Account Executive On trade - Naples (Temporary)

at  Diageo

Job Description :
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, JB, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value.
About the role
As an Account Executive with Diageo you are responsible for the most significant element of our business: making sure our customer, category and brand plans are implemented admirably in store/outlet in order to drive/increase sell-out of our brands. You will make sure that wherever we connect with a consumer/shopper, they will find our brands in a consistent and appealing way.

Portfolio:

• Core, Reserve, Innovation, Packaged beer

Customers:

• Cocktail bars, night clubs, pubs, restaurants with potential sell out of min 300 liters of spirits category per year (excluding aperitif category)

You will be responsible for…

• Identification and segmentation of outlet universe:
• Identify all outlets falling in the description above within the assigned territory
• Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
• Visit outlets in the assigned territory based on call frequency established for the relevant outlet category
• Driving distribution of Diageo brands
• Identify partnership opportunities with outlets in the assigned territory
• Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouring and activation opportunities in the area
• Negotiate pouring, distribution and activation agreements based on company guidelines
• Implementation of Executional standards:
• Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing.
• Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
• In-outlet performance and execution levels are accurately supervised and measured in CRM system
• In case of non-compliance, identify and drive corrective actions.
• Teamwork:
• Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
• Reporting line is to the Regional Manager for the area.

About you

In order to be successful in the role you must excel in the following areas:

• Will to win; you must get up every day with the strive to beat your predefined targets.
• Passionate about what you do, Love the night trade
• Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.
• Executional attitude; deliver vs predefined targets and pursue additional opportunities.
• Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
• Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly
• Willingness to work evenings and nights on a regular basis.

What’s in it for you?

• Attractive package that includes an incentive plan that rewards you for delivering outstanding performance.
• Industry leading sales capability training
• Working for the undisputed leader in the spirits industry

Experience

• 1 years of Sales Experience is a strong plus (On trade is the preferred channel)

Languages:

• Italian & English proficient

Working with us
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.
Worker Type :
Fixed Term Contract (Fixed Term)
Primary Location:
Turin
Additional Locations :
Job Posting Start Date :
2024-08-2

You will be responsible for…

• Identification and segmentation of outlet universe:
• Identify all outlets falling in the description above within the assigned territory
• Assign outlets to relevant outlet category based on segmentation guidelines and record them through the CRM tool
• Visit outlets in the assigned territory based on call frequency established for the relevant outlet category
• Driving distribution of Diageo brands
• Identify partnership opportunities with outlets in the assigned territory
• Working closely with the Account Manager and the distributor’ sales team, identify distribution, pouring and activation opportunities in the area
• Negotiate pouring, distribution and activation agreements based on company guidelines
• Implementation of Executional standards:
• Priority sales drivers for relevant outlet category are driven in line with minimum and magnificent store standards as defined by customer marketing.
• Promotional Activities for our brands are implemented detailed, in line with Diageo Europe activity calendar. Ad hoc incremental opportunities are identified
• In-outlet performance and execution levels are accurately supervised and measured in CRM system
• In case of non-compliance, identify and drive corrective actions.
• Teamwork:
• Working in coordination with the Account Manager of the territory in order to identify partnership opportunities with outlets served by wholesalers relevant for the RTC in the territory.
• Reporting line is to the Regional Manager for the area

In order to be successful in the role you must excel in the following areas:

• Will to win; you must get up every day with the strive to beat your predefined targets.
• Passionate about what you do, Love the night trade
• Commercial relationships; You need to be able to optimally influence Diageo customers to achieve win-win outcomes building long turn mutual profitable relationship.
• Executional attitude; deliver vs predefined targets and pursue additional opportunities.
• Flexible communication style; Based on the type of buyer you need to be able to adapt to a most effective style.
• Quick learner; In order to promote the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly
• Willingness to work evenings and nights on a regular basis