Account Manager - Corporate PR

at  Weber Shandwick

WHO IS WEBER SHANDWICK?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. HSBC, Ikea, Unilever and eBay to name a few.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Develop data driven insights and strategies to drive measurable impact
• Creating impactful creative campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

WHAT’S HAPPENING?

Join our dynamic team where innovation meets expertise. Weber Shandwick Scotland is looking for an experienced, ambitious and energetic Account Manager to join our team and support some of our most exciting clients, both globally and locally.
With us, you’ll be at the forefront of change, driving powerful communication strategies that propel our clients to the lead of their fields. This is an unmatched opportunity to grow professionally, expand your horizons, and make a significant impact on the world.
We are proud to work with the world’s largest corporations, companies, and organisations. This role offers you the same opportunity – to work with the biggest and best clients in the world.

• Builds client relationships by providing counsel to multiple clients, driving execution of tactical plans to ensure high-quality deliverables.
• Successfully manages client expectations, team resources, and deliverables around major campaigns and projects.
• Serves as an active participant in client meetings and presentations; crafts, presents, and executes integrated communications strategies for major campaigns.
• Conducts and manages the flow of research and materials development necessary to analyse client issues.
• Functions across disciplines with a knowledge of social media strategies and tactics.
• Monitors media outlets for coverage of client and competitor news, leveraging digital and social outlets, a diverse set of influencers, etc.
• Understands industry issues that directly and indirectly affect the client.
• Composes media materials (press releases, pitch notes, client briefings, messaging documents, sample Q&A, proposals, bylined articles, supporting social content, etc.) and conducts media outreach.
• Proofs and edits client-related documents.
• Develops and builds relationships with media
• Brainstorms and brings to life compelling ideas for clients and media.
• Leads small teams to conduct pressing research on a wide range of issues, reviews and prepares executive summaries and/or analyses of information into strategic and actionable recommendations.