Account Manager

at  Dentsu

Job Description:

ROLE PURPOSE

Co-op
On the Co-op account, the Account Manager will be part of the comms planning team working across Food, Membership, Co-op Live and NISA. Reporting into the Client Account Director, you will be working collaboratively with the rest of the Comms team to provide strategic planning guidance on brief response, activation of campaigns and post-campaign analysis, ensuring all work is in line with the strategic direction of each of the client’s business units. You’ll foster strong working relationships with media specialists, chair weekly status calls and own communication with mid-level & junior clients, providing insights and uncovering opportunities for further campaign development.
The Account Manager will be key to informing the wider Comms team of media and cultural trends and developments and ensuring these are fed into our strategic client work. You will be responsible for keeping the strength of the relationship with our channel teams, especially on the development and implementation of tests within our Comms Framework and Test & Learn agenda, and communication of their outcomes, whilst also being a support on the development and ongoing utilisation of the Co-op’s reporting dashboard.

KEY ACCOUNTABILITIES & RESPONSIBILITIES

• Managing the Business: Support the delivery of multiple workstreams in order to meet client expectations through effective mobilisation of dentsu resources and people at all times.
• Support the delivery of new ways of working within the teams, ensuring that process is being adhered to (huddles, information centres, standard and operating procedures etc.)
• Relationship Management: Supporting the delivery of outstanding client service for your central and/or local clients and working with the Client Partner, Client Director and Digital Director to deliver according to appropriate contact strategy and client service plan.
• Demonstrate a good understanding of the client’s products and services
• Proactive Client Development: Support the CAD/CD in identifying opportunities for cross-sell and up-sell
• Managing Client requirements across the network: Responding in a timely and accurate manner to client requests for information, working seamlessly with internal stakeholders and colleagues across the network in order to deal with their requests.
• Network Client team management: Appropriate management and mobilisation of Carat network / OpCos around client, responsible for ensuring delivery in a timely accurate fashion
• Delivering and sharing best practice as appropriate.
• Demonstrate the ability to cultivate strong relationships across local markets/OpCos to ensure that work is delivered on time and to high quality
• Finance: Work with the Operations Director to ensure the finance process is smooth and error-free, obtain POs in an accurate and timely manner, ensuring the PO tracker is kept up to date and that all spend commitments are adhered to by the media teams. Ensure that total invoice amounts are checked within budget at month end.
• New Business: Active engagement in new business opportunities as appropriate
• Managing People: Responsible for actively developing direct reports. Must ensure they are motivated, have a clear and regularly reviewed development plan. Must positively demonstrate dentsu values at all times. Responsible for setting stretching, but achievable, personal objectives for their direct reports, which contribute to Carat delivering its business plan.

Planning responsibilities:

• Work with the strategist, senior planners, and dentsu data sources to create robust consumer journeys to help inform strategic development
• Full knowledge of dentsu planning tools and processes (CSS) alongside client’s econometrics optimisation tools, and understand when these should be implemented in the planning process
• Support planners in creating ideation sessions with relevant dentsu stakeholders to develop ecosystem based on developed and agreed strategy
• Work with, and brief, dentsu stakeholders across relevant brands/OPCO’s to develop activation plans from the agreed ecosystem. Ensure the stakeholders deliver work to brief and on time.
• Work with activation teams and clients to ensure any learnings from campaign optimisation are actively applied to the campaign