Account Manager, Franchise

at  Ignite Visibility LLC

Ignite Visibility, an award-winning digital marketing agency in San Diego, CA, is hiring a talented Digital Marketing Account Manager, Franchise for our Account Services franchise team. This role is fully remote. The Account Manager, Franchise is a client-facing, post-sale role. Account Managers will work with a dedicated group of clients and will be responsible for understanding and achieving the client’s short- and long-term goals. They will serve as the day-to-day primary contact for our clients. They are a natural communicator, an expert digital marketer, and a problem-solver. The Account Manager will maintain client satisfaction and grow accounts through upsells and renewals while ensuring a high level of quality work is being delivered to meet the client’s goals.

REQUIRED QUALIFICATIONS:

• Bachelor’s degree in marketing, business, communications, or a related field.
• Proven experience as an Account Manager, Key Account Manager, Sales Account Manager, or Account Executive in a digital marketing advertising agency supporting franchise clients.
• Ability to communicate rapidly and effectively with all parties involved in the projects, communicate in English, present, and influence key stakeholders.
• Have a drive to learn and grow in digital marketing knowledge and skills continually.

• Strong understanding of digital marketing channels such as Paid Search, SEO,

  Display, Social, Content Marketing, UX, and Analytics.

• Experience with B2B & B2C lead generation.

• Franchise or multi-location marketing experience is a plus.
• Proven ability to juggle multiple account management projects at a time.
• Proven ability to build rapport with clients and problem-solve effectively.
• Sharp attention to detail and strong organizational skills.
• Excellent listening, negotiation, and presentation abilities.
• 3+ years’ experience in client account management/client success experience.
• 3+ years of sales and business development experience.
• 3+ years of experience working in digital marketing.
• Excellent business acumen and experience working with business executives.
• Experience working with Project Management systems such as PK4, Slack, and other Account management tools and platforms, such as website analytic tools like Google Analytics.

• Be a strategic partner to our clients
• Serve as the day-to-day point of contact
• Manage client expectations and strategies from inception to delivery
• Ensure client satisfaction by managing overall account health while actively managing risk
• Collaborate with internal departments to ensure the delivery of timely quality work
• Ensure account profitability and efficiencies while utilizing agency resources
• Work towards heightening the client’s trust in the agency and its internal team members
• Provide regular reports and status updates to ensure each client is aware of the value being delivered
• Maintain a business development mindset, partnering with the Client Success Director to discuss any opportunities to increase current client revenue or potential new business
• Manage all billing changes, including new services, reduction in services, and cancellations
• Responsible for obtaining client approvals for all new estimates and change orders
• Ability to communicate rapidly and effectively with all parties involved in the projects
• Stay on top of industry trends in order to stay on the cutting edge
• Assist sales team with presentations and proposal development
• Performs other duties as assigned by management