Account Manager - Marketing Agency

at  beMarketing

beMarketing is an advertising agency located in the Philadelphia Suburbs. Recently named fastest growing privately held company in Philadelphia by the Philadelphia 100 eight years in a row, beMarketing is growing to be a top choice for marketing and advertising in the region. beMarketing services small, medium and top brands in maximizing their reach and bottom line through integrated marketing solutions.
Job Overview:
We are seeking an experienced_ Account Manager to join our dynamic full-service marketing agency. The ideal candidate will possess a deep understanding of marketing strategies, digital campaigns, and client relationship management. You’ll play a critical role in developing and executing high-level, proactive strategies, managing client expectations, and ensuring seamless collaboration between internal teams and our clients. Your ability to deliver on strategic goals and act as a trusted advisor to our clients will be key to driving both customer success and agency growth._

Key Responsibilities: Client Strategy and Management

• Strategic Leadership: Develop and lead comprehensive marketing strategies that align with client goals and objectives, focusing on driving measurable business results.
• Client Relationship Management: Serve as the primary point of contact for key clients, fostering long-term relationships built on trust, transparency, and exceptional service.
• Client Advocacy: Understand the client’s industry, market, and competitive environment to offer proactive solutions that drive business success.
• Presenting and Reporting: Lead presentations to clients, offering data-driven insights and recommendations. Ensure regular reporting on key performance metrics (KPI) and campaign results.

Inbound Marketing

• Inbound Strategy Development: Lead the creation and execution of inbound marketing strategies focused on attracting, engaging, and converting leads through content-driven campaigns.
• Lead Nurturing: Oversee the development of email marketing campaigns, workflows, and lead nurturing strategies to move prospects through the sales funnel effectively.
• Content Marketing: Collaborate with content teams to ensure blog posts, eBooks, whitepapers, and other marketing assets are aligned with inbound strategies and designed to attract targeted audiences.
• Conversion Optimization: Develop and optimize landing pages, calls-to-action (CTAs), and lead magnets to increase conversions and capture high-quality leads.
• Marketing Automation: Manage and optimize client campaigns using marketing automation platforms (HubSpot, Marketo, etc.) to streamline lead scoring, segmentation, and nurturing processes.

Digital Marketing Expertise

• Digital Campaigns: Oversee the development and execution of multi-channel digital marketing campaigns, including SEO, PPC, social media, content marketing, and email campaigns.
• Cross-Channel Integration: Ensure seamless integration of digital and traditional marketing efforts to optimize ROI and brand consistency.
• Trend Analysis: Stay up-to-date on industry trends, emerging platforms, and tools that can help improve client campaigns and elevate digital performance.

Project Management

• Campaign Oversight: Manage multiple marketing projects simultaneously, ensuring that timelines, budgets, and deliverables are met.
• Internal Team Collaboration: Work closely with creative, digital, and content teams to ensure campaign strategies are aligned and executed effectively.
• Problem Solving: Address challenges proactively, providing solutions to optimize campaign performance or meet shifting client demands.

Account Growth and Upselling

• Upsell Opportunities: Identify and capitalize on opportunities to expand client relationships by introducing new services, products, or marketing solutions.
• Client Retention: Drive client satisfaction and loyalty by delivering exceptional value and insights that support their business growth.
• Revenue Management: Support agency revenue growth by managing and increasing client budgets, ensuring account profitability.

Required Skills & Qualifications:

• Experience: 5+ years of experience in account management within a marketing, advertising, or digital agency setting.
• Marketing Expertise: Strong understanding of multi-channel digital marketing strategies, including SEO, PPC, content marketing, email marketing, and social media.
• Strategic Thinking: Ability to translate client business objectives into actionable marketing strategies and solutions.
• Communication Skills: Exceptional verbal and written communication skills, with the ability to present ideas and results to C-level executives and stakeholders. This includes the ability to handle urgent or emergency situations after hours.
• Project Management: Proven ability to manage large-scale projects with multiple stakeholders, delivering on time and within budget.
• Analytical Skills: Ability to interpret marketing data, identify trends, and provide actionable insights for campaign optimization.
• Industry Knowledge: Experience working in a marketing agency or with clients in sectors such as technology, e-commerce, healthcare, or B2B.
• Inbound Marketing Expertise: Proven experience in creating and executing inbound marketing campaigns, driving lead generation and customer engagement.
• Marketing Automation Platforms: Proficiency in using marketing automation tools like HubSpot, Marketo, or SharpSpring for managing inbound campaigns and nurturing leads.
• Lead Generation & Conversion: Experience in developing inbound funnels that convert visitors into leads and leads into customers through strategic content and automated workflows.
• HubSpot or Inbound Certifications: HubSpot Inbound Marketing Certification or similar qualifications preferred.
• Certifications: Google Ads, Google Analytics, HubSpot, or other relevant digital marketing certifications are required within 60 days if not already completed.

Soft Skills:

• Problem-Solving: Ability to think critically and creatively when addressing client challenges and campaign performance.
• Leadership: Take initiative in driving client success and inspiring internal teams to achieve their best work.
• Adaptability: Thrive in a fast-paced, dynamic agency environment with changing client demands.
• Customer-Centric: A passion for delivering exceptional client service and building long-lasting relationships.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Digital marketing: 3 years (Required)
• Marketing: 5 years (Required)

License/Certification:

• Google Analytics Certification (Required)

Ability to Commute:

• Plymouth Meeting, PA 19462 (Required)

Work Location: In perso

• Strategic Leadership: Develop and lead comprehensive marketing strategies that align with client goals and objectives, focusing on driving measurable business results.
• Client Relationship Management: Serve as the primary point of contact for key clients, fostering long-term relationships built on trust, transparency, and exceptional service.
• Client Advocacy: Understand the client’s industry, market, and competitive environment to offer proactive solutions that drive business success.
• Presenting and Reporting: Lead presentations to clients, offering data-driven insights and recommendations. Ensure regular reporting on key performance metrics (KPI) and campaign results