Account Manager, Merchants

at  GWA Group

GWA are currently seeking an enthusiastic and results-driven Account Manager (Merchants) to join our Welshpool based Sales team on a permanent, full-time basis.
Join our vibrant team at GWA, where our rich Australian and New Zealand heritage, technical expertise, and innovative drive, combine with our iconic brands to create something truly extraordinary. For over a century, we’ve been crafting innovative, high-quality products for homes and offices, including market-leading brands like Caroma, Methven and Clark.

ABOUT US

At GWA, we’re not just a company—we’re a supportive community committed to making everyday water experiences extraordinary. Our dedication to water sustainability, customer-first values, and community engagement creates a ripple effect of positive impact, ensuring that our consumers not only enjoy our products, but also contribute to saving millions of litres of water each year.
When you join us, you’ll discover a welcoming workplace where safety, collaboration, and inclusivity are the cornerstones of our culture. Every contribution matters, and we provide a supportive environment where you can thrive, learn, and grow, recognising and celebrating performance in diverse and meaningful ways.
We celebrate the unique perspectives and talents that everyone brings with them and foster a culture of care where you feel valued and empowered to succeed. Our cultural pillars—We are One Team, We are Customer Focused, and We Care for Each Other—are more than just words; they’re our way of life.

As our successful candidate, you will play a vital role in maintaining and expanding our customer base while promoting our exceptional product ranges. Customer engagement is absolutely key to the success of this role. You’ll be the front-line representative to our trade and retail customer base, ensuring exceptional service and support, whilst maintaining, increasing, and promoting the GWA brand.

In addition, you’ll have responsibility for:

• Sales performance: achieving budgeted sales and margin targets within your area of responsibility and analysing sales statistics to formulate effective strategies for growing sales and maximising profitability.
• Expense management: monitoring, reviewing and managing expenses within your job scope, reporting variances and recommending resolutions to ensure that expenditure delivers suitable outcomes.
• Market intelligence: providing valuable market intelligence on competition, merchant activity, market conditions, and economic indicators – and utilising this information to inform sales strategies and initiatives.
• Product expertise: coordinating product training tailored to merchants’ specific requirements, and providing technical information both internally and externally, with an emphasis on saleable features and benefits.
• Relationship building: you’ll be skilled at developing and maintaining relationships with both current and potential stakeholders. You will also represent the company at relevant merchant and trade functions (including presenting as required), and be able to collaborate with internal stakeholders, including our different business units – such as Marketing, Supply, and Operations.
• Reporting: preparing weekly sales reports outlining sales volume, potential sales, proposed customer base expansion, and competitor activity. You’ll attend regular meetings to discuss current activity, sales expansion and market interests.
• Merchandising: ensuring merchant displays are current and presentable, with obsolete products removed and brand equity maximized. In addition, you’ll maintain Point of Sale information, price lists, technical manuals, and relevant materials.
• Sales strategies: identifying opportunities for developing and implementing sales strategies to maximize sales and margin growth, with a constant eye on reviewing initiatives – and recommending corrective plans when necessary.