Account Manager

at  Ogilvy UK

Department: Ogilvy One
Location: London
Contact type: 12-Months
Full Time/Part time: Full Time
Reporting into: Account Director

THE ROLE:

We’re looking for an Account Manager to join our team managing a range of projects from CRM to digital. A big focus of this role will involve supporting an Account Director and Business Director in delivering on and evolving the promises of our exciting fan engagement programme which was launched for the 2023 season.
It is a faced-paced account. F1 is a live product, with constantly evolving stories. And our audience are fans, not customers – so they have a deeply emotional relationship with the sport. To really serve the fan, we had to build an engagement programme (and team) that could react to the story of the moment. So, we’re looking for an individual that can thrive in this environment – comfortable with an element of unpredictability, navigating and managing change, making smart decisions on the run and guiding the team and client to the best possible outcome.
You will play a pivotal role in coordinating the multi-disciplinary Ogilvy team to deliver effective and efficient creative solutions for F1, so it’s vital that you come with a positive, curious mindset. You will help guide and deliver business critical projects, so we’re looking for someone that has high expectations of themself and the team. We need someone that can earn the trust of the client and internal team quickly, so you become the ‘go-to’ for all things on projects, knowing exactly what is always going on. Additionally, our Account Managers must be adept in asking the right questions to identify the best course of action and thinking laterally.
This role will be supported by a strong and established account/project management team. We work closely with each other and craft specialists (strategy, data and tech) to deliver work we’re proud of.
Finally, you don’t need to be a motorsport fan! Just have a willingness to learn about our client’s business, their audience and their product.

KEY RESPONSIBILITIES:

• Management of the F1 Weekly Newsletter – working with strategist, creative, design, and tech developers to delivery multiple weekly newsletters to engage different fan segments.
• Supporting ‘F1 Unlocked’ – F1’s free fan membership programme- working on campaigns to drive membership acquisition and engagement, including but not limited to competitions, digital giveaways, content promotion across email, Web/App, organic social and paid social.
• Support F1 partner/sponsor campaigns - Working on various campaigns each month based on partner/sponsor requirements. Campaigns include but are not limited to monthly competitions, web/app, email, organic social and paid social.
• Support growth and in-life engagement of ‘F1 Fantasy’ working on campaigns to drive acquisition, including but not limited to, email, web/app support, paid social content.
• Management of campaigns aligning with key dates in the race calendar including season launch, mid-season and end of season.
• Management of Martech projects - Working with technology consultants on how to improve fans experiences using Salesforce. Platforms include but are not limited to web, app and email.
• Working closely with technology consultants across multiple campaigns at once.
• Update client status reports, send contact reports and support day-to-day management of the F1 account – working closely with Account Executives, Account Managers, Account Directors and a Business Director.
• Across all items above – track performance and work with wider team to identify opportunities to increase effectiveness via A/B testing.