Acquisition Marketing Manager - Digital

at  RSL LifeCare

RSL LifeCare is a leading not-for-profit organisation focused on enriching the lives of veterans and seniors . Established in 1911, we are driven by our vision to create proud communities, living their best lives . We are dedicated to helping all individuals under our care thrive, every day.
We are seeking an experienced and results-driven Acquisition Marketing Manager - Digital to lead our digital acquisition strategies for Talent Recruitment and Sales Lead Generation. This strategic role will focus on enhancing our workforce through targeted recruitment efforts and driving sales leads for our various operational units, including Residential Care, Retirement Living, Home Care, and Veteran Services.

As the Acquisition Marketing Manager - Digital, you will:

• Develop and implement comprehensive digital acquisition strategies across multiple channels.
• Plan, execute, and manage paid digital media campaigns to drive recruitment and sales outcomes.
• Utilise data-driven insights to test and optimise creative executions for maximum ROI.
• Qualify and manage leads to support our recruitment and sales goals.
• Collaborate with cross-functional teams to ensure alignment and achieve business objectives.

Please refer the Job description for details