Acquisition Marketing Manager (Fixed Term Contract - 12 months)

at  Tribepad

ROLE OVERVIEW:

The Acquisition Marketing Manager will generate qualified leads (MQLs) for our Talent Acquisition Platform. They will be targeting specified companies through paid and organic marketing channels.

ROLE RESPONSIBILITIES:

The main responsibilities of the role will be:

• Execute multi-channel acquisition activities.
• Work in partnership with Brand and Customer marketing teams to leverage and develop content for lead generation.
• The management and execution of paid acquisition campaigns. Including, but not limited to; social media, paid search, outbound lead generation, account-based marketing, and, partnerships.
• The creation of prospect-specific marketing collateral such as whitepapers, newsletters, and buying guides.
• Organisation and management of relevant events where lead-generation activities can be completed.
• Working closely with the Sales Team to support the conversion of MQLs through the sales funnel, including pitch marketing support where applicable.
• Ownership of KPI data and reporting for acquisition marketing activity, including budget management and performance.
• To support Tribepad in meeting its environmental targets.