Ad Creative Director | Ruby Labs

at  Ruby Labs

PDL, Lazio, Italy -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate25 Nov, 2024Not Specified29 Aug, 2024N/AAnalytical Skills,Product Lines,A/B Testing,Independent Projects,Communication Skills,MetricsNoNo
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Description:

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

  • Proven track record in managing creative teams for performance marketing campaigns, particularly in subscription-based businesses.
  • Extensive experience in end-to-end ad production for digital performance marketing, from ideation to final delivery.
  • Strong analytical skills with the ability to translate performance data into effective creative strategies.
  • In-depth knowledge of ad creative production for subscription-based products.
  • Proficiency in performance marketing principles, metrics, and multi-platform digital advertising.
  • Experience with A/B testing and iterative improvement of ad creatives based on performance data.
  • Demonstrated ability to lead independent projects and manage multiple product lines simultaneously.
  • Outstanding communication skills and ability to work cross-functionally with marketing and product teams.
  • A portfolio showcasing diverse, high-performing digital ad campaigns, preferably for subscription-based products.

Responsibilities:

ABOUT THE ROLE

We’re seeking a data-driven and experienced leader to oversee our performance-focused creative advertising pipeline across various products. This role will spearhead strategy, manage creative producers, and drive the continuous production of high-converting ad materials for our subscription-based products.

RESPONSIBILITIES

  • Independently manage the Creative Production Department, working directly with the design lead and creative producers.
  • Oversee the entire ad creation process for performance marketing, from initial idea to final production.
  • Establish and optimize processes for continuous production of ad materials and creative ideas across all products.
  • Analyze performance data and competitor strategies to inform creative direction and improve conversion rates.
  • Develop and implement strong KPIs to drive team performance and ad effectiveness.
  • Mentor and lead a team of creative producers, ensuring alignment with performance marketing goals.
  • Collaborate closely with Performance Marketing teams to ensure creative output aligns with campaign objectives and funnel strategies.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Sales

Graduate

Proficient

1

Provincia di Latina, Lazio, Italy