Ad Creative Director | Ruby Labs

at  Ruby Labs

ABOUT US

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we’re always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/

QUALIFICATIONS

• Proven track record in managing creative teams for performance marketing campaigns, particularly in subscription-based businesses.
• Extensive experience in end-to-end ad production for digital performance marketing, from ideation to final delivery.
• Strong analytical skills with the ability to translate performance data into effective creative strategies.
• In-depth knowledge of ad creative production for subscription-based products.
• Proficiency in performance marketing principles, metrics, and multi-platform digital advertising.
• Experience with A/B testing and iterative improvement of ad creatives based on performance data.
• Demonstrated ability to lead independent projects and manage multiple product lines simultaneously.
• Outstanding communication skills and ability to work cross-functionally with marketing and product teams.
• A portfolio showcasing diverse, high-performing digital ad campaigns, preferably for subscription-based products.

ABOUT THE ROLE

We’re seeking a data-driven and experienced leader to oversee our performance-focused creative advertising pipeline across various products. This role will spearhead strategy, manage creative producers, and drive the continuous production of high-converting ad materials for our subscription-based products.

RESPONSIBILITIES

• Independently manage the Creative Production Department, working directly with the design lead and creative producers.
• Oversee the entire ad creation process for performance marketing, from initial idea to final production.
• Establish and optimize processes for continuous production of ad materials and creative ideas across all products.
• Analyze performance data and competitor strategies to inform creative direction and improve conversion rates.
• Develop and implement strong KPIs to drive team performance and ad effectiveness.
• Mentor and lead a team of creative producers, ensuring alignment with performance marketing goals.
• Collaborate closely with Performance Marketing teams to ensure creative output aligns with campaign objectives and funnel strategies.