Ad Operations Analyst

at  Dentsu

The purpose of this role is to assist with the planning, executing and reviewing of Ad Ops initiatives whilst supporting the team in reporting and other day-to-day tasks
Job Description:

Key responsibilities:

• Manages day to day trafficking of digital advertising campaigns.
• Ensures digital campaigns are trafficked effectively to achieve expected performance targets.
• Ensures campaigns are set up correctly and ad creative are in the correct format.
• Proactively reviews and manages client data to ensure optimal performance on all campaigns.
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency.
• Oversees the campaigns’ performance against client key performance indicators.
• Drives effective client relationships with accurate and timely performance communication.
• Delivers accurate campaign setups and thorough testing.
• Builds strong relationships across client services team and with client.
• Communicates and manages relationships with internal and external clients.
• Ensures all campaigns are trafficked in compliance with established data taxonomies.
• Deploys site side tracking across multiple tag management solutions (e.g. GTM).
• Supports a culture of operational excellence in all client operations processes and activities.
• Collaborate with 3rd party suppliers, including digital agencies and partners.
• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders.
• Attend key client meetings with campaign managers.
• Drive effective collaboration across account manager teams.

Location:
Cape Town
Brand:
Amplifi
Time Type:
Full time
Contract Type:
Permanen

• Manages day to day trafficking of digital advertising campaigns.
• Ensures digital campaigns are trafficked effectively to achieve expected performance targets.
• Ensures campaigns are set up correctly and ad creative are in the correct format.
• Proactively reviews and manages client data to ensure optimal performance on all campaigns.
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls.
• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency.
• Oversees the campaigns’ performance against client key performance indicators.
• Drives effective client relationships with accurate and timely performance communication.
• Delivers accurate campaign setups and thorough testing.
• Builds strong relationships across client services team and with client.
• Communicates and manages relationships with internal and external clients.
• Ensures all campaigns are trafficked in compliance with established data taxonomies.
• Deploys site side tracking across multiple tag management solutions (e.g. GTM).
• Supports a culture of operational excellence in all client operations processes and activities.
• Collaborate with 3rd party suppliers, including digital agencies and partners.
• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders.
• Attend key client meetings with campaign managers.
• Drive effective collaboration across account manager teams