Ad Operations Specialist, Enterprise Dealer Groups

at  Purecars

WHO IS PURECARS?

As the industry leader in automotive marketing, we’re trusted by the best dealers in North America. From innovative solutions to support from trusted experts, making marketing easier is our job. PureCars provides everything dealers need to attract and convert more customers with tech-driven solutions, unmatched data capabilities, and direct access to support.
We are a certified digital provider for 18 OEM programs and compliant with over 40 brands. We also serve 65 of the top 100 dealer groups in North America. We are proud to partner with leading organizations such as Google, Meta, Amazon, Spotify, Disney+, Microsoft, Oracle, and others to offer the widest range of advertising channels to our dealership clients.
We are focused on investing in world-class talent and technology in order to help our partners dominate their markets in new and innovative ways.

JOB SUMMARY - AD OPERATIONS SPECIALIST, ENTERPRISE DEALER GROUPS

The Ad Operations Specialist, Enterprise Dealer Groups is a part of the Ad Operations team. S/he provides support to the team and ensures timely and accurate launches of new paid search accounts. This position plays a key role in operation and quality assurance of PureCars’ proprietary AdBuilder, FeedBuilder, Incentives Manager, and external ad serving platforms. Additional responsibilities include optimization of paid media assets within the platform, ad hoc reporting and process improvement.

THE SKILLS AND EXPERIENCE YOU BRING:

• 0-1 years experience in paid search campaign management. Automotive industry, a plus
• Internship experience in advertising a huge plus
• Ability to learn and adapt in a rapidly-changing environment
• Understanding of paid search components and the interdependency
• Google AdWords and/or Google Analytics Certification a plus
• Ad Copy writing experience
• Understanding of basic URL structure and tracking solutions
• Ability to analyze data from search engines, analytics packages, and internal data and make actionable decisions and recommendations
• Detail oriented with the ability to precisely manipulate large, multi-faceted data sets. Pivot tables and V-look-ups, a plus
• Time management and organizational skills in deadline oriented environment
• Positive attitude and entrepreneurial spirit a plus

PRODUCT RESPONSIBILITIES

• Understand the function and mechanics of the AdBuilder, FeedBuilder, Incentives Manager and external ad serving platforms
• Use AdBuilder to create and launch new accounts based on on individual automotive dealership goals
• Implement changes to existing account based on feedback from the client
• Use Google Adwords for quality analysis and troubleshooting
• Gather and organize landing page structures of clients’ websites
• Improve the components of the AdBuilder templates
• Keywords
• Ad Copy
• Ad Extensions
• Landing Pages
• Identify reoccurring issues and suggest improvements to the platform

OTHER RESPONSIBILITIES

• Work with other teams to ensure a smooth transition of workflow from team to team
• Stay on top of automotive and digital marketing trends
• Assist in managing and tracking third-party vendors
• Meticulously document new and existing processes
• Other tasks that will arise as a result of working in a highly dynamic, technology-driven environment