AdOps Campaign Manager

at  Novus Holdings

JOB DESCIPTION

Soccer Laduma, KickOff and Local titles have a vacancy for a AdOps Campaign Manager. The purpose of this position is to manage the online advertising campaign trafficking across the division’s portal and various external client sites

EDUCATIONAL REQUIREMENTS

• Relevant tertiary qualification

EXPERIENCE REQUIREMENTS

• Min 3 years’ online advertising/trafficking campaign administration experience
• Technical experience with ad serving (troubleshooting code, creative tags)
• Experience working directly in Google Ad Manager
• Experience in an online advertising environment
• Proficiency in relevant software packages and applications
• Applicable Google Certificates

SKILLS AND COMPETENCIES

• Ability to create and maintain good relationships with client accounts
• Excellent communication skills, verbal and written
• Able to work under pressure and meet deadlines
• Ability to multitask
• Knowledge of 3rd party verification tools such as DoubleVerify / MOAT / IAS
• Knowledge of Data Studio or similar data visualisation tools
• Good presentation skills
• Excellent client-facing communication skills
• Ability to communicate complex problems in a simple manner to stakeholders
• In-depth understanding of the digital advertising ecosystem
• Solid understanding of the publisher ad serving environment
• Strong knowledge of programmatic buying and selling, particularly as it relates to private marketplace deals
• Excellent understanding of programmatic buying and selling technologies (DSPs, SSPs, and similar platforms)
• Proficient in Google Ad Manager 360 or similar technology
• Good understanding of how online marketing campaigns are planned, executed and measured (eg: objectives, targeting, KPIs, user journey tracking, audience segmentation)
• Analytical mindset, able to identify trends in data and surface insights
• Understanding of Ad operations processes and best practices
• Proficient in Excel

• Manage advertising campaign trafficking through the company’s central ad-serving technology platform
• Set up and maintain the advertisers and agencies in the ad-serving technology platform
• Set up and implement advertising campaigns in accordance with contractual obligations
• Actively manage the operational advertising relationship between the company and advertising clients, communicating and updating advertisers regularly.
• Ensure advertising set-ups and click-through URLs are correct at all times during the campaign period
• Manage and optimise campaign performance through continuous monitoring of campaign delivery
• Achieve the minimum required turnaround time for campaign implementation and trafficking
• Provide feedback and meet the required reporting requirements as requested by advertising clients, either manual or by automated reporting
• Source campaign images, artwork or final material from advertisers
• Provide technical support to internal and external clients and sites
• Ensure all documentation, reports etc are correctly saved in electronic filing system
• Analyse site advertising statistics and optimise site tagging