Advertising Expert

at  ING

KEY CAPABILITIES/EXPERIENCE

• With 7-10 years of experience in Marketing with at least 5 years of extensive experience running 360 marketing campaigns
• Must have at least 5 years of experience in above-the-line and performance marketing
• Must have excellent project management skills and strategic planning experience including budget managementProficiency in conducting and interpreting market research to identify target audiences and market trends.

MINIMUM QUALIFICATIONS

• Ability to apply insights to improve campaign effectiveness.
• Ability to stay updated with industry trends and adapt to changes in the advertising landscape.
• Flexibility to adjust strategies based on feedback and performance metrics.
• Strong presentation skills with a growth mindset
• A problem solver with critical thinking
• A team player and thinks two steps ahead
  Job ID REQ-10078808

• Develop and implement comprehensive advertising strategies aligned with company goals.
• Conduct market research to identify target audiences and industry trends.
• Lead the conceptualization and execution of creative advertising campaigns across various channels.
• Collaborate with content /creative teams to produce compelling visuals, copy, and multimedia content.
• Manage advertising budgets, ensuring optimal resource allocation and cost-effective placements.
• Oversee multiple advertising projects, ensuring timely and within-budget delivery.
• Manages end-to-end the out of home collaterals such as billboards, bus ads, MRT ads including contract management, renewal of materials, and securing permits
• Manages all paid print advertisements and advertorials
• Manage online advertisements such as but not limited to display ads, google display network, and SEMHandle events such as on-ground activations and/or booth setup in conferences and/or schools