Advisor - Social Media

at  WestJet

WHY WESTJET:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.
WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we’re going global.

REQUIREMENTS & EXPERIENCE:

• 3- 5 years of social media experience in various capacities including reporting, communication and brand marketing for or in support of a medium – large sized organization
• College or university level of studies
• Understanding of paid media (asset)
• Strong understanding of social media platforms including but not limited to Facebook/Instagram, TikTok, LinkedIn, X, Threads, Pinterest.
• Must have social media presence.
• Ability to communicate clearly and efficiently and with a strong understanding of how to write for social media.
• Ability to analyse social reporting, understanding of key metrics and how to relay them to stakeholders.
• Ability to travel and work some weekend (having a valid passport and being eligible to travel anywhere WestJet flies into mandatory)
• Ability to manage multiple projects and facilitate meetings as needed
• Good critical thinking skill and solution oriented.

• Work alongside other social media team members to develop and build content in support of our channels, the communications teams’ objectives and key stakeholders.
• Manage monthly content calendar for our social media channels while ensuring regular reporting.
• Analyse and report on social media performance, while identifying opportunities for improvement.
• Collaborate with Social Media Manager to develop processes around WestJet’s influencer and ambassador program and strategy, which includes strategic planning, contract negotiation and execution, itinerary planning, hosting and identifying opportunities for integration within stakeholder campaigns
• Collaborate with Social Media manager in developing, including the identification, planning and execution of employee engagement opportunities across our owned channels;
• Meet with other stakeholders to advise on social media content strategy and application
• Provide support to coordinators as needed in stakeholder management