Amazon Advertising PPC Specialist- Senior Executive

at  Whats Possible Group

REQUIREMENTS

Amazon Advertising Expertise:

• Up to 2 years knowledge of Amazon’s advertising platforms.
• Clear understanding of the Amazon Ads Ecosystem and ways of working across both Vendor Central and Seller Central.
• Ideally completed the Amazon Advertising and DSP certifications.

Technical Skills:

• Basic knowledge of SEO principles as they relate to Amazon.
• Familiarity with keyword research tools, bid management tools, and PPC automation software.
• Use of software and tools such as Helium10, Perpetua, Skai or Pacvue.
• Advanced Excel knowledge and skills.
• Proficient in using the latest versions of Microsoft Word, PowerPoint, Email and Web applications.

Communication & Collaboration:

• Strong verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Managing client expectations, delivering on a plan, on-time.

Attention to Detail:

• High level of accuracy in campaign setup, management, and reporting.
• Proactive in identifying issues and opportunities for optimisation.

Additional Responsibilities:

• Marketplace Development – you will research new Amazon marketplace opportunities for our clients and work with new datasets to provide growth opportunities across our portfolio.
• Tools – you will research new tools that maybe useful to our team or our clients.

THE ROLE

We are a start-up which requires a roll up your sleeves approach and attitude!
The PPC Advertising Specialist is responsible for planning, executing and optimisation, to help drive sales & brand visibility.
You will support the wider team and work closely with clients, to coordinate data-driven initiatives and partner with the accounts team in providing robust reporting and competitor research.
Ideally, you’ll have 2 years of experience in PPC management, specifically on Amazon platforms, but also using optimisation platforms, (such as Pacvue, Skai and Perpetua), to ensure we are taking more data-driven actions on client accounts. Working with technology and a team of specialists you will proactively help in growing client’s sales revenue and profitability.
Location: You will have flexible working conditions in which you will be expected to work two days a week in our London offices and three days from your own location.

KEY RESPONSIBILITIES

• Develop advertising campaigns and promotional strategies for a portfolio of clients and across multiple international markets. Gaining support from senior team to meet our client’s targets.
• Monitor daily spend and adjust campaigns to ensure they stay within budget limits.
• Analyse different data types to identify trends and insights.
• Continuously make recommendations to improve performance by analysing results and competitive data and keeping on top of industry trends.
• Track tasks and document clearly defined actions and recommendations.
• Provide regular updates to clients and high-quality performance reports to be discussed internally and presented.
• Stay updated with the latest trends and best practices in Amazon Advertising and PPC management.
• Propose and implement new strategies to improve campaign performance and achieve business goals.
• Provide insights and recommendations based on competitive analysis.

Additional Responsibilities:

• Marketplace Development – you will research new Amazon marketplace opportunities for our clients and work with new datasets to provide growth opportunities across our portfolio.
• Tools – you will research new tools that maybe useful to our team or our clients