Analyst, Analytics

at  EssenceMediaCom

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

REQUIREMENTS

• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or a related field. OR equivalent professional work experience
• Program Experience: SQL, Excel, Data visualization tool

ROLE SUMMARY & IMPACT

In this role, you will be responsible for digital analysis and support of digital campaigns. You will leverage multiple measuring & reporting platforms to conduct analysis and data evaluation to help drive the success of our online campaigns.

KEY RESPONSIBILITIES

• Providing recommendations to ensure successful optimization of campaigns through the effective understanding of client objectives.
• Creating and maintain dashboards for all clients within Datorama, Tableau or Power BI
• Analyze campaign objectives and performance data to identify new opportunities for measurement and analytics solutions.
• Develop customized reports to track and optimize campaign performance.
• Manage the performance and pacing reporting for multiple stakeholders throughout the organization.
• Through the use of reporting, perform QA testing to ensure tags are function properly.
• Develop and deliver insights/analytics presentations across multiple accounts under the leadership of senior analytics & account staff.