Analyst, Performance Media Analytics

at  Horizon Media Inc

Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You’ll Do
We are seeking an Analyst to join the Analytics team within the Performance Media group at Horizon Media. The ideal candidate will have a passion for data-driven decisions that will improve results for a portfolio of clients. This role reports to the Senior Analyst or Supervisor of Programmatic Analytics, who is in the process of developing a rigorous test-and-learn process for Performance Media advertisers, which covers multiple discipline areas, including programmatic media, paid social, SEM, and affiliate marketing. Additionally, the Analyst will help support RTB optimization and strategy for these channels, helping drive effectiveness and measurement of media buying. This is a unique opportunity for a motivated individual to lead toward innovation and thought leadership throughout a vibrant and dynamic organization.

Main duties and responsibilities include but not limited to the below:

• 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
• 30% - Support development of reports and dashboards to clarify results at scale
• 10% - Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities
• 10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
• 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand managers

Knowledge and Skills

• Bachelor’s degree required plus 0 to 1 years of industry experience
• Coursework in statistics, mathematics, computer science, or engineering
• Working knowledge of digital display media; programmatic knowledge is a plus
• Strong analytical skills, including the ability to analyze raw data, draw conclusions, and make recommendations based on forecasted outcomes
• Basic proficiency with Microsoft Excel and PowerPoint
• Time-management and collaborative team skills
• Academic or applied exposure to programming/scripting (SQL, R, or Python)
• Experience with BI or dashboard tools such as Tableau preferred
• Excellent verbal and written communication skills, with ability to tell a story using technical findings
• Entrepreneurial drive and a passion to learn about any new programmatic/digital media technology
• A supporter of and advocate of diversity, equity, and inclusion

Certificates, Licenses and Registrations
Physical Activity and Work Environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$62,400.00 - $75,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement

• 40% - Analyze information to bring forward insights and recommend optimizations to improve long-term results
• 30% - Support development of reports and dashboards to clarify results at scale
• 10% - Support the design and implementation of tests, data-driven processes and tools to advance client goals and Performance Media capabilities
• 10% - Support development of KPIs and reporting methodologies / forecasts to advance brand goals
• 10% - Communicate concise data points, trends, and measurement strategies to a broad audience - from development and technical experts to traditional brand manager