Analyst, Product Marketing

at  Nasdaq

Our business is growing and so is our team. Much more than just an exchange, Nasdaq is also a financial technology company with thousands of customers around the globe using our solutions to manage their capital market businesses, prevent financial crime and manage regulatory compliance.
In this role, you’ll support Nasdaq’s regulatory software products helping
launch new products and expand into new markets.

Overtime, becoming a subject matter expert, you’ll be able to help develop GTM strategies and product messaging while enabling the various teams that bring our solutions to market.

• Collaborate with the Product Team to develop compelling, differentiated product messaging and positioning throughout the buyer’s journey.
• Develop and educate internal teams on our customer personas, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
• Closely collaborate with Revenue Marketing team to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition, as well as other marketing functions including Client Retention and Loyalty Marketing, Content Marketing, and Partnership & Analyst Relations Marketing to collaborate on product content towards different audiences, in multiple channels.
• Become familiar with the market, competitive landscape, and buyer needs and behaviors
• Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
• Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, case studies, guides, emails, videos, webinar content and in-person events) and maintain development plan for resourcing and coordinated campaign planning.
• Degree in science, business administration, marketing, or similar
• Have 2+ years B2B product marketing experience and proven success in launching new software/SaaS products and/or GTM product promotion across product lifecycles.
• Experience with competitive analysis, persona-based marketing and content generation.
• Excellent writing skills for creating content and collateral in American English, presentation, and verbal communication skills with an eye for quality, creativity and attention to detail.
• Successful track record of working in a collaborative, cross-functional team.
• Creativity with out-of-the box thinking and an interest in trying and learning new things.
• Self-directed, resourceful and accountable with a positive “can do” attitude

Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

Please refer the Job description for details