Analytics Developer II - Digital and Marketing Analytics

at  Baylor Scott White Health

JOB SUMMARY

The Digital & Marketing Analytics team provides advanced analytics products/dashboards and reporting services to stakeholders in the Digital Marketing teams.
As a member of the Customer Analytics team, you will play a significant role in elevating how individuals experience our digital assets and marketing initiatives. The Analytics Developer will partner with multiple teams on the identification and creation of key performance metrics using external and internal customer data and setting targets for tracking and reporting in PowerBI dashboards; providing analyses that yield valuable and actionable insights to our stakeholders. You will perform requirement definition, development, testing, research, and ad-hoc reporting as requested.

PREFERRED QUALIFICATIONS

• Marketing Anaytics experience

MINIMUM QUALIFICATIONS

• EDUCATION - Bachelor’s or 4 years of work experience above the minimum qualification
• EXPERIENCE - 3 Years of Experience

• Gather and document data requirements from customers. Examine and translate requirements into technical specifications, process and workflows.
• Assess, produce and/or develop moderately complex relevant, standard or custom information (reports, dashboards, interactive reporting, charts, graphs and tables) from various data sources by querying data and generating the associated output. Distribute and disseminate reports to applicable agencies, researchers, management and other customers.
• Examines and validates output and metrics to ensure data quality, reliability and integrity.
• Documents project/work assignments to include all needed technical documentation such as source to target mappings, data sources, definitions, methodologies, contact information, output requirements or other information to ensure continuity of process.
• Interprets data and associated deliverables (reports, dashboards, interactive reporting, charts, graphs and tables) in plain business language for executive & clinical staff. Effectively summarizes information and creates inherent/digestible information by selecting visualizations that are fit for purpose.
• Develops statistical, economic and financial research from data to evaluate performance and drive relevant business and clinical initiatives. Examines data for trends, observations, improvements and makes recommendations.