Analytics Implementation Specialist

at  TELUS

Location:Toronto, ON, CA, M5J 2V5 Scarborough, ON, CA Burnaby, BC, CA Ottawa, ON, CA Vancouver, BC, CA
Req ID: 44693
Jobs by Category: Technology Solutions
Job Function: Engineering & Development
Status: Full Time
Schedule: Regular

JOIN OUR TEAM AND WHAT WE’LL ACCOMPLISH TOGETHER

The Personalization Products team’s vision is that every interaction a customer has with TELUS should be personalized to what they need at the moment, whether the customer is coming to us through the app or website or whether we are going outbound to a customer with a message sent by email, SMS, or app notification.
Our team is responsible for analytics implementation across our digital assets at TELUS. Our team has created the global data standards that we used to collect customer interaction data across TELUS and Koodo. We are looking for an Analytics Implementation Specialist for our team. In this role you will develop technical specifications adhering to Global Standards for analytics implementation, while offering guidance and best practices to cross-functional teams. You will also be responsible to conduct quality assurance and monitor analytics to ensure accuracy and effectiveness of implemented solutions. Lastly, you will manage data by creating new variables and mapping them in Adobe Experience Platform (AEP) supporting comprehensive analytics capabilities.

A BIT ABOUT US

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.
You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.
Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks

• Support the development and training of internal processes and documentation governing all aspects of analytics tagging, implementation, QA and reporting, including continuous improvement of these processes
• Ensuring that data flows smoothly from the website & app into our Analytics report suites, tools, and marketing platforms based on agreed upon tech specs
• Responsible for best practices when QA-ing data collection through Adobe Analytics and marTech platforms
• Conduct regular audits of digital insights implementation identifying recommendations to improve data structure and reporting
• Work collaboratively with squads to ensure they understand valuable data available to them which drives insights in reporting.
• Ability to communicate clearly, professionally, and in an actionable manner, articulating next steps and recommendations to team members and various audiences.
• Build a understanding of the Adobe Suite of tools used (Adobe Analytics, Launch, Target, Customer Journey Analytics, Adobe Campaign, Experience Platform) and their integration requirements
• Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
• Understanding of Adobe Experience Platform audience triggers and platform activation
• Ability to configure Adobe Analytics report suite, non-report suite, and variable settings according to standards
• Proficient in HTML, JavaScript, React and other JavaScript libraries, Analytics Debugging Tools, Any Analytics Web Application